| Benicia, CA -- Avalanche has built a reputation of offering high quality,
high performance snowboards for the more experienced rider. Now, the company
is launching a line of boards designed for those who desire the quality of
an Avalanche board, but want to enter the market with a price point board,
or test the product via rental programs.
"MBA (Made By Avalanche) gives these riders the opportunity to ride an Avalanche
board while they are learning to board and testing their options. This board
is designed to make the first turns easy, and riding fun," said Beverly Sanders,
co-founder and vice president of marketing for Avalanche. "For 1996/97, Avalanche
will offer the complete spectrum of options from these entry-level boards
to the outrageous models in the Sanders Design Series."
MBA will be available in four graphics and four sizes, 125, 143, 151 and
159cm. Kooky caricatures of the helicopter, police car and fire truck featured
in Avalanche's main line are shown on bold solid-colored top and base sheets
of 'fluro' green, bright blue and bright red.
Constructed of high pressure injected polyurethane core, the MBA boards are
forgiving, lightweight and flexible, helping to open the door for the newcomer.
Suggested retail price will be $349.00 and the boards are backed with a one-year
warranty.
Samples for the MBA line will be available for review at the ISPO 1996 and
1996 SIA show in Las Vegas. For further information regarding the MBA line
and the Avalanche collection, please cont~ct Beverly Sanders at . |
