SOL | The Beast 6.0

Welcome to issue number 6.0 of SOL | Snowboarding Online’s industry mumbo jumbo section. This issue is basically a spring cleaning issue. It’s loaded with an awful lot of stuff that everyone already knows. We’ll leave it at that. If you hear of any industry dirt, here’s the place to spray it.

“The power of accurate observation is commonly called cynicism by those who have not got it.” — George Bernard Shaw.

“Smell the panic.” –an unintentionally ironic and cynical Mervin Manufacturing T-shirt at SIA 97.

“The snowboard industry is going pro.” –An Industry Wuss.

“Corporate sponsors such as Mountain Dew also want to ride snowboarding’spopularity.” — CNBC’s Susan Lisovicz during a snowboard industry overview February 17, 1997.