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OR To Hold Open Air Demo

Expanded on-water demo event moves to larger venue, adds campsite previews and demonstrations to TAPS co-hosted event

LAGUNA BEACH, CALIF. (MAY 17, 2000) — The best place to do business in the outdoor industry just got better, as the Outdoor Retailer Summer Market show has expanded their one-day on-water paddling demo to include camping and backpacking.

The Outdoor Retailer Open-Air Demo, a full day preview of outdoor goods in an outdoor setting, is scheduled for Thursday, August 10, from 9 a.m. – 4 p.m. The event is co-hosted by the Trade Association of Paddlesports, and will take place in a scenic valley of the Wasatch mountain range, on the shore and water of Little Dell Lake, 30 minutes east of Salt Lake City.

“Most of our attendees and exhibitors are true outdoor enthusiasts. Their idea of a good time is to go out there and test the product where it is used by their customers. They asked us to create a summer event similar to Winter Market’s On-Snow Demo. At the same time, the paddlesports industry asked us to help them and TAPS find a better location for the paddle demo, which had traditionally been at Liberty Park,” said Dieter Tremp, Outdoor Retailer Show Director.

“We are confident we’ve found a great answer creating this Open Air Demo. This will be a great expansion of the show for all Summer Market attendees.”

After an exhaustive search entailing many different site inspections and negotiations, Tremp said that he and the staff were happy to have secured such a great location.

Tremp added that the format of the event will intentionally be left relaxed and flexible.

“This way, the Open Air Demo can best evolve into a useful and fun event for the Outdoor Industry,” said Tremp.

Companies interested in exhibiting should contact Beth Gordon at 949-376-6262 or bgordon@mfi.com.

The first ever Outdoor Retailer Open Air Demo is free to all registered Summer Market attendees. Little Dell Lake is less than 30 minutes from Salt Lake City, on the way to Park City. Transportation to and from the demo and Salt Palace Convention Center will be provided.

The Outdoor Retailer Winter and Summer Market shows are the world’s largest outdoor industry trade shows. Outdoor Retailer Magazine, published since 1980, is the leading publication for the outdoor marketplace.

Outdoor Retailer is a division of Miller Freeman, Inc., located at 310 Broadway, Laguna Beach, CA 92651, (949) 376-8155.

Information regarding the shows as well as Outdoor Retailer magazine is available on the Internet at www.outdoorretailer.com.