Snowboarding Business || Homewood Changes Owner, Name

Ski Homewood was recently acquired by Jay LLC., a limited liability company headquartered in Tahoe City, California. Restructuring and improvements have already begun as well as initiating the name change from Ski Homewood to Homewood Mountain Resort.

Managing member of Jay LLC, Jeff Yurosek, has assumed a position of leadership to the existing management as HMR’s chief executive officer. Jim Mitchell, who is in his fourth season as general manager, will continue to oversee day-to-day operations. States Yurosek of Mitchell, “I have complete confidence in Jim’s ability as does the staff of Homewood.”

“This acquisition is such a positive move for the West Shore,” says Mitchell. “Ski Homewood has set a solid foundation from which Homewood Mountain Resort can build. From a facilities and programs standpoint we will be able to move to meet and exceed the next level in customer service expectations.”

Says Yurosek, “I am excited about the improvements underway and being a part of the team that will help Homewood Mountain Resort achieve its potential as an all-season mountain resort. The level of enthusiasm from the staff has been a highlight of the transition from Ski Homewood to HMR. As a team, we are committed to reach our newly set goals for customer service and satisfaction.”

To meet consumer expectations, immediate improvements are being made to enhance the resort experience. Enhancements include the addition of a new snowboard center complete with all-new snowboard rental gear that includes boots, snowboards, and the Switch step-in binding system. Complementing the addition of new rental equipment, Homewood is adding two new Bombardier grooming machines to its fleet of four fan guns to augment the snowmaking operations.

“Improvements to hospitality include expanded food and beverage services and menu offerings in both North and South lodge facilities,” says Sherry Tate, director of communications. “Future plans include improvements to the Warming Hut as well as the Quail’s Nest; both ëup-mountain’ food outlets. Quality improvements will be found at the Ridge Grill & Pub, as well as streamlined procedures to simplify all customer service transactions from ticket lines to food and beverage service.”

For more information, please contact Homewood at: (530) 525-2992.