(Press release) Oceanside, California — Snowboard Life magazine has announced John Stouffer as its newly appointed editorial director. Stouffer is the current editor of the world’s leading snowboard trade magazine, SNOWboarding Business, which he will also remain in charge of as editorial director.
With Snowboard Life, Stouffer inherits a magazine that has successfully become the only all-freeride snowboard publication on the market offering readers an alternative to the other freestyle-heavy magazines.
“John epitomizes high-quality journalism; that is self evident with SNOWboarding Business,” states Tim Wrisley, general manager of TransWorld Media. “We feel that because of Snowboard Life‘s freeride and service-oriented editorial package, John will be a great addition to guide Snowboard Life and help take it to the next level.”
“I look forward to leading an all-star group assembled to cover what is quickly becoming the biggest segment of the snowboarding marketplace,” says Stouffer. “With the established staff of Ewan Morrison, Kurt Hoy, James Cassimus, Elizabeth Sullivan, and in-house addition of Robyn Hakes, plus contributing expertise of Billy Miller, Eric Blehm, Chris Doyle, Eric Berger, Mark Gallup, and Greg Von Dorsten, we have put together a collection of the best-known snowboarding journalists ever to cover this sport. Snowboarding magazine readers want the continued great photos and exciting travel stories the magazine has been offering, plus they also want to know what equipment to ride and where to vacation. Our staff is better qualified to deliver these things than any other out there.”
Wrisley adds, “I truly believe Snowboard Life will be the snowboard magazine with the largest circulation one day. That only makes sense, as its editorial bias is pure freeriding and providing need-to-know info to the everyday rider. John is the best person to see that through.”
Snowboard Life is published by TransWorld Media, a division of Times Mirror Magazines that publishes the world’s leading skateboarding, snowboarding, and BMX titles: TransWorld SKATEboarding magazine, Warp magazine, SKATEboarding Business, Skateboarding.com, TransWorld SKATEboarding Video, TransWorld SNOWboarding magazine, Snowboard Life magazine, SNOWboarding Business, Snowboarding-Online, TransWorld SNOWboarding Video, Ride BMX, Snap BMX, BMX Business, and the newly announced TransWorld Surf magazine.