(March 4, 1997)
ORANGE, Calif.--(BUSINESS WIRE)--March 4, 1997--Vans, Inc. (Nasdaq:VANS)
sponsored the First Vans World Championship of Snowboarding in Lake Tahoe,
Nevada last week.
More than 300 of the world's top male and female athletes from over 25 countries competed in five events including: Half-Pipe, Bordercross, Big Air, Duel Slalom and Giant Slalom for a total purse of $154,000. The competition was held February 24 - March 2, 1997.
"The enthusiasm from both the participants and spectators made this event an overwhelming success for Vans," stated Gary H. Schoenfeld, Chief Executive Officer. "Not only did we strengthen our brand recognition among the world's top snowboarding athletes, we will also be able to increase our visibility through national television coverage of the event. We believe the excitement generated from this event comes at a perfect time, as we will be displaying our new snowboard boot and apparel lines at the SIA show in Las Vegas this week."
Schoenfeld concluded, "As snowboarding ties to our 30-year heritage in skateboarding and surfing, we have quickly established a strong presence in this business since our entry in the 1994-1995 season. This season, Vans was one of the world's largest manufacturers of snowboard boots and we are very excited about the ongoing opportunities for the Company within this rapidly growing market. As the popularity of snowboarding continues to increase each year, and with the addition of snowboarding in the 1998 Olympics, we believe the Company is well-positioned to capitalize on the lasting growth of this sport."
Vans, Inc. is a branded manufacturer, wholesaler and retailer of active-casual footwear and apparel, performance footwear for enthusiast sports, snowboard boots and snowboarding outerwear. Products are sold through a network of independent and national retailers, international distributors for approximately 65 countries, and 84 Company-owned stores and factory outlets.
For more information, contact On Board Entertainment @ 415-289-1510 x.7.
Halfpipe
Finals: And the Winner Is...
(3-2-97)
Big
Air: Spinning For Dollars (3-1-97)
Timing
Error Forces Slalom Rescheduling (2-27-97)
Championship Halfpipe Qualifiers Delayed (2-27-97)
What's
the World Championship All About Anyway? (2-26-97)
The
European ISF Worlds AT Tahoe (2-26-97)
Back
to the '97 ISF World Championship Index