| NEW YORK, April 28-- Twist Clothing and Sunglass Company and Lantis Eyewear
Corporation announced today that they have joined forces to launch Twist
Sunglasses, a line of performance and street sport sunglasses. As licensee
for Twist Sunglasses, Lantis Eyewear will be responsible for the design,
marketing and distribution of Twist's line of sunglasses and protective eyewear.
Recognized as a leading designer and manufacturer of functional, hip snowboard
clothing, Twist is known for fusing function and fashion to create forward,
edgy sportswear, and their clothing is the choice of many elite snowboarders.
Lantis Eyewear Corporation is a leading eyewear company, accessing all major
channels of trade with its sunglass and optical products. The Twist Sunglass
line by Lantis Eyewear brings together the technical elements of performance
eyewear with original, sleek frame designs. Twist Sunglasses feature an
exclusive, polycarbonate lens which provides high contrast resolution, impact
resistance, maximum glare reduction and 100% UV protection. Twist Sunglasses
range in price from $50-$85.
"Twist is a great lifestyle brand -- and the eyewear offers all of the elements
of performance that the brand is known for, with an attitude and style that
are distinctly Twist," says Scott Sennett, Senior Vice President of Lantis
Eyewear Corporation. "We are very pleased to partner with Twist, and look
forward to building a very successful brand."
"We are excited to enter into this agreement with Lantis Eyewear, a company
which can guarantee excellent quality, delivery and customer service. Our
designs rely on unique materials and precise finishing, and Lantis has proven
to be the perfect partner," says Troy Bush, President of Twist Clothing Company.
"We expect the delivery and customer support to be consistent with the quality
of product that we have seen from this partnership."
The Twist Sunglass line made its debut at the Ski Industries of America annual
trade show in Las Vegas in March of 1997, and will launch with snowboard,
sport, and specialty retailers in the fall of 1997. |