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PR: Ride Consolidates Chairman Role
(April , 1997)


PR: Ride Responds To Shareholder Lawsuit (3-20-97)
PR: Ride Responds To Shareholder Lawsuit (3-20-97)

PRESTON, Wash., April 11 -- Ride, Inc. (Nasdaq: RIDE) announced today that the responsibilities of the Chairman of the Board will be absorbed into those of the Company's chief executive officer, Bob Hall, and the chief financial officer, Scott Stewart. Roger Madison, Jr., the Company's Chairman of the Board, is resigning those responsibilities effective April 18, 1997. Mr. Madison continues to serve his term on the board of directors. Additionally, Mr. Madison will continue to assist the Company on a contract basis identifying merger and action candidates.

"Since co-founding Ride, Inc. in 1992, Roger has provided the leadership and vision to grow Ride in five short years to the number two snowboard company in the world," said Bob Hall, president and chief executive. "The Board and all of Ride's stakeholders appreciate Roger's commitment to innovation and service which he instilled in the Company. We look forward to our continuing relationship with Roger concerning strategic acquisitionopportunities."

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