James Salter and Kenneth Finkelstein Resign from Ride, Inc. Board of Directors
(October 14, 1996)

PRESTON, Wash., Oct. 14 -- Ride, Inc. (Nasdaq: RIDE), today announced the October 11 closing of the sale of a portion of its C.A.S. Sports International, Inc. subsidiary to a newly-formed corporation controlled by James Salter and Kenneth Finkelstein and owned in part by C.A.S. employees. In connection with the transaction, Messrs. Salter and Finkelstein have resigned from Ride's board of directors.

In late September, a group of potential purchasers led by Chris Staff were unable to raise the necessary financing to complete the acquisition announced by Ride on September 11. At that time, Ride began negotiating with the Salter- and Finkelstein-led purchasing group.

The sale included C.A.S.'s business segments of buying excess snowboard and sporting goods inventories from manufacturers and selling them to retailers (the "excess inventory sales" segment) and the sale of snowboards and related products on an OEM basis to other snowboard companies (the "brokered OEM" segment). Ride will retain C.A.S.'s branded and licensed snowboard and skateboard businesses, including C.A.S.'s Marvel Comics snowboards and skateboards as well as the Slim, Burnt and PL brands. In addition, Ride will maintain ownership of C.A.S.'s business of supplying snowboards and related products to retailers on a private label basis. The retained businesses will be combined with Ride's existing operations.

The C.A.S. excess inventory sales and brokered OEM sales segments were sold for $3 million, resulting in an immediate pre-tax gain on the sale of approximately $500,000 for Ride. The $3 million sales price is to be paid $1 million in cash ($700,000 at closing and $300,000 within 28 days) and the remaining $2 million in long-term promissory notes bearing interest at the prime rate. The long-term notes are secured by a pledge of all of C.A.S.'s common stock. In addition, the purchaser will purchase C.A.S.'s existing inventory for its net book value, estimated at approximately $1 million.

Pursuant to the sale agreement, Messrs. Salter and Finkelstein have agreed not to compete in the worldwide branded market for snowboards and related products for two years and in the private label market for these products through December 31, 1997, and Ride has agreed not to compete for two years in the worldwide excess inventory sales and brokered OEM snowboard markets, while retaining the right to supply snowboards produced at its own factory to OEM customers.

The excess inventory sales and brokered OEM segments of C.A.S. together generated approximately $13 million in revenues for the nine months ended September 30, 1996, and were expected to produce approximately $13 million in 1997 revenues under Ride ownership, with projected 1997-2000 compound annual growth rate of -13%.* 1997 operating margins were projected by Ride at 6.7%, declining to 2.3% by the year 2000.*

The purchaser will assume C.A.S.'s existing lease commitments and will assume ownership of C.A.S.'s equipment and other assets located in its Toronto offices. "With the sale of C.A.S., we can concentrate on the manufacturing and marketing of our branded snowboards and related products," said Robert Hall, Ride president and chief executive officer. "With hot brands like Ride, 5150, Liquid, Slim, Burnt, Preston, SMP and Cappel and with the growth in our licensed Roots and Marvel Comic lines, we have a strong collection of performance-driven products for riders of all levels. We can now focus 100% of our energy on enhancing these products, strengthening our retailer partnerships and expanding our customer service."

"The sale of C.A.S. marks a return to Ride's roots as a leading-edge snowboard company," said Roger Madison, Ride chairman. "By focusing on supporting our retailers, producing the best products and building customer demand through a well defined marketing program, we are well on our way to achieving our goal of becoming the best snowboard company in the world." "We also thank Jamie Salter, Kenny Finkelstein and the rest of the people at C.A.S. for their contributions to Ride over the last four years, and we wish them every success in the future," Madison concluded.

Ride, Inc., with headquarters in Preston, Washington, was established in 1992 and has been publicly-traded since May 1994. Today Ride, Inc. is aleading designer, manufacturer and marketer of snowboard equipment and young men's apparel for mountain and street. Ride's snowboard products have become today's industry standard for performance and functional design. The company employs over 350 employees.

* Denotes a forward looking statement. To the extent that this press release discusses financial projections, information or expectations about the Company's products or markets, or otherwise makes statements about the future, such statements are forward looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the statements made. These factors include the timely availability and acceptance of new products, the Company's dependence on outside manufacturers, the management of growth and the other risks detailed in the Company's reports on Forms 10-K and 10-Q, including the Form 10-K filed for the year ended December 31, 1995.