Location: Sierra at Tahoe, California

After raising over $50,000 for The Breast Cancer Fund in 1996, Boarding for Breast Cancer has established itself as a premier, youth-focused snowboarding and music festival. Last season's inaugural benefit event had over 6,000 spectators attend to see top American professional riders and top national bands including Tilt, Spent Idols, m.i.r.v.e. and the Beastie Boys (Quasar).

The 1997 Boarding for Breast Cancer (BBC) on Saturday, April 19 at Sierra-at-Tahoe is expected to reach maximum capacity in both numbers and enthusiasm. Top riders like Joe Curtes, Tina Basich, Michelle Taggart, and Wendy Powell will be on-site to support the cause and to throw down cutting edge maneuvers in the pro halfpipe and big-air exhibitions. Also this year, the event will include an amateur jam session, product giveaways, and celebrity appearances.

Free demos will take place throughout the day, along with a massive fundraising raffle and auction of over 100 snowboards, clothing, and accessories provided by snowboard companies and the SIA snowboard festival.

Musical acts tentatively scheduled for the event include Luscious Jackson, Primus, The Line, and Angelface. Outdoor concerts mixed with the awe-inspiring spectacle of some of the best-known riders make BBC an entertainment event not to be missed.

Festival arena tickets are priced with or without resort lift access and will be sold on a first-come basis (tentatively) through Bass Ticket Outlets 1-800-225-BASS.

Event History: When Monica Steward of Bonfire Snowboard Clothing was diagnosed with Breast Cancer at the age of 26, a distant threat suddenly became a devastating reality. As part of her healing, Monica committed herself to doing something to raise awareness, build support and find a cure. Among the many friends who supported Monica's cause, friends at Twist Snowboard Clothing, WIG Magazine, and Fuse Sports Marketing worked to create BBC to benefit The Breast Cancer Fund, a national non-profit organization dedicated to doing a better job of detecting, treating, and curing breast cancer through cutting-edge research and education programs. Monica's death shortly before the inaugural BBC was a poignant indication of the need to do more in the fight against breast cancer's fatal grip on American women and those who loved them.

Planned attending media include SOL | Snowboarding Online, Snowboarding Magazine Snowboarder Magazine, Stick, W.I.G., Fresh and Tasty and all regional snowboarding magazines. PSAs have been posted in several national and regional publications.

Anticipated TV exposure includes MTV, STV and a made-for-TV production.

Boarding for Breast Cancer's 1997 fundraising goal is $100,000 for The Breast Cancer Fund. BBC depends on sponsor donations, ticket sales, raffle and auction, volunteer help, and donations. Thank you.

Contact: Tara GaNun; Fuse Sports Marketing, t - 802-864-7123, f - 802-864-2595, e - f [email protected] BBC's Website: www.fusesports.com

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