SNOWboarding Business
October 1998
Volume 10 Number 2
This Time
Protect And Serve
Never Summer Snowboards has a go-slow growth plan that has kept its distribution channels clean, its debt low, and its sell-through high. How did they do it and what’s their plan for the future?
97/98 SNOWboarding Business/NSAA Resort Survey
According to the third annual SNOWboarding Business/NSAA resort survey, snowboarding continued to make impressive strides at U.S. resorts last season. We crunch the numbers and reveal some startling results.
How To Sell Anything
Your product mix may be tack-sharp, your merchandise may be impeccable, but without the right employee selling skills it’s all show and no go.
Sales Training 101
In this second part of the Sparc training series, we discover subtle ways to influence customers and make them buy. Look into my eyes and repeat after me–I want this product, I want this product.
Ten Years Of Snow Biz
What issues were on the minds of the snowboarding industry personnel back in 1991 and 1992? In their own words, the movers and shakers of yore tell it like it was.
Resource Roundup
Looking for lights? Daunted by displays? Baffled by big balloons? Never fear, we have the companies and resources needed to make your snowboard shop the envy of its retail neighbors.
Always
Industry News
Shimano gets leid, Nike splinters, Delaney discovers the back bowls of Copper,
ESPN gives a great excuse to sit on the couch, Atlantis finds an Option, take the skinheads golfing with Dragon,
SIA scales Capital Hill, Vans (finally) buys Switch,
Gerry marries a Bombshell, and tempers flare as the mercury rises. When will the madness end!?
SnoFAX
Updates from companies, distributors, and resorts around the world.
Regional Reports
California, Northwest,
Canada, Rocky Mountains, Midwest,
Eastcoast. This issue: The benefits of being a snowboard-shop grunt.
Market Watch
Can the Canadian resort market really predict the future?
Tech Talk
Wow your friends with amazing wax,
flat base, and structure trivia. Do you know your hydrocarbons from your fluorocarbons?
On The Slopes
Will Crystal Mountain become the Vail of the Pacific Northwest? Plus: resort updates from coast to coast.
Movers And Shakers
Who’s working where now?
Classifieds
Find that special someone.
Calendar
Select Industry on the calendar page and plan your schedule for the rest of the year.
To get the entire Snowboarding Business Vol. 10 Num. 2 in AportisDoc format for your 3Com Palm Pilot click:
here for Windows (98K .ZIP),
here for Macintosh (158K .HQX).
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SNOWboarding Business
August 1998
Volume 10 Number 1
Featuring Ten Years of Snow Biz, Derek "Heavy D" Mills profile, The State of the Industry,
Glissade Manufacturing, and much more.
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