Defining Moments: The 16th Annual US Open:
by Kevin Wilkins
On the heels of this past winters torrential contest soak, and the
subsequent saturated weekends from the long side of October to the short side
of April, one barely had time to take a breath, let alone take pause to reflect.
Lets do so now, shall we?
What has snowboarding become? Whos behind the wheel?
Whats up with all the contests? And how sure of itself can
snowboarding be when it trips over and collapses under the temptation
of television coverage and Bruce Jenner distinction? Yes, please.
Lets reflect on the pros and cons of cultivated competitive
snowboarding in this, the year of both our discontent and The Sixteenth
U.S. Open of Snowboarding.
Last season, a billion carrots were dangled in front of our world
and almost all of them were gnawed down to ugly little nubs. Grand Prix
this, World Cup that. Super big air, triple big air, first annual plywood
spin-offs, 10,000-dollar purses, automobiles, and goldyeah, Olympic
gold. It was all very huge. It was all very expensive.
So who even cares about a contest like the U.S.Open?
Indeed. To the unseasoned observer, or over-seasoned MTV viewer,
this years event resembled a tiny pebble in the gravel road of 97/98
snowboard competition sub-excellence. And to those folks, The Open was just
thatanother contest. Another soggy taco, another poorly judged event,
and another bunch of overly relaxed motherfkers who were jumping around, draging
their mittens in the slush, and laughing all the way to the bank.
Couldnt be further from the truth, my jaded friends. The Open
is not your average stop on the wintry contest catalog. Rather its a
classic in every sense of the word. The U.S. Open became a happening sixteen
years agoironically naming itself in the gigantic spirit of better-known
golf and tennis eventsinviting all comers (25 entrants in 1982!) to head
on out to the ski slopes, slam their faces into wooden-stick gates, slide
around inside a halfpipe of strategically placed snowy lumps, and have a good
timeunknowingly setting itself up as a tradition. Historically memorable,
excellence embodied, a classic. Simple, huh?
Exactly. When The Open was conceived, it was supposed to be a sort of
see-you, see-me thing. Jake Burton Carpenter fantasized of a contest centered
around getting any and all riders together regardless of todays common
denominators and uncommon barriers. Competition, as it turns out, was the other
main motivating factor in pulling the event together. But it wasnt todays
serious, all or nothing, game-face sort of competition you hear everyone bitching
about as they roll into perfectly cut contest pipes. It was competition in the friendliest
sense of the word. A way to bring people together and put to rest the rumors and speculation
about who was good and how good they were. A defining moment, if you will. And with
that moment outlined, sixteen years came and wentthe U.S. Open a positive and
important part of each one of them, setting the competition stage with a for-us-by-us
style assembly that is known far and wide as one of snowboardings few "real"
contests. Due to the fact that the affair seems to have been based on something undeniably good
and whole (fun), The Open has also become the standard by which all other contests are measured.
Since its inception, snowboarding has steadily attracted more and more of our
universes attention. In the most recent intervals, many people (other than those
involved for the love of it) have decided that snowboarding is worthy of their attention.
They were attracted by the quick growth and demographics of it all. They manufactured
events (events to qualify for events, all-inclusionary events, premiere events,
made-for-TV events) and then presented our activity to the world as a sport loosely
based on successful O.G. affairs like The Open. Good for them. Some of those people
have even converted and become comfortable within our worldhaving fun being
involved in an activity that has become, for them, more than just business, or work,
or basic drudgery.
But theres something about The Open thats bigger and more real than
what snowboarding became last winter. Bigger than outsider involvement or any kind of
watered-down, marketing-heavy version of the archetype; bigger than contest bibs, post-game
interviews, the perfect wax job, forward lean, or lateral flex. Its bigger than the
FIS, ISF, IOC, USSA, ESPN, and the Olympics combined. Its bigger than the sum of its
Noreaster partsStratton Mountain, hyper-booked hotels, media mush-mouths,
industry ignoramuses, ruly and unruly locals, temporary hot tubs, and Mountain Dew; bigger
than questionable judging, conspiracy theories, weather, the conditions, and the monotonous
hullabaloo that goes down each evening after the all-important question, "What are
you doing tonight?" Its even bigger than Terje, what place he qualified, and
what place he finished.
The Open has made a mark for snowboarding, and placed something real on the map
thats not directly connected to or dependent upon the Great Television Audience.
Its not in sunny Southern California, Florida, or any other nice soft climate, and
its not kindled by the promise of huge profits. It has gently spilled over into
local communities, filling their restaurants, shops, and bars with red-faced visitors,
and contributing positively to the areas economic growth and world-traveler draw.
The Open has also helped snowboarding become an non-regional, non-gender-specific phenomenon,
giving the East Coast something to hold onto during winter besides just glacial conditions,
and giving the rest of the winter-dominated world a down-to-earth example to shoot for
not some unobtainable set of polished and well-toned brass rings.
So having arrived in the present, here we sit with an equidistant view of the last
six months and the next sixable to take advantage of hindsight, speculate on foresight,
and hunker down waiting for the second hand to tick. The sun will go up and down a bunch of
times in coming days and weeks, breaths and moments will be taken and stolen respectively, and
everyone will go through their wintry paces leading up to the U.S. Opengood stuff will
happen, bad stuff will happen, and after its all over, itll still be the contest
everyone wanted to go to, the contest everyone had the best time at, and the contest that suggests
by example how the rest of the world might go about pulling off their own competitive
gatheringswith a heavy hand on the pulse of fun, celebration, and performance, thus denoting
a classic worthy of a lofty title such as The U.S. Open of Snowboarding.
|