April 28, 2000

Facts, figures, numbers, and information about the snowboarding industry. (Please note that these figures have been supplied by various sources and may not be accurate or in agreement.)

Market Sizes: Europe and Japan

According to the International Snowboard Federation (ISF), snowboard sales rose 30 percent in 1994�95. They also reported similar growth in boots and bindings.

Snowboard Sales 1994�95:

Europe: Austria 30,000 France 30,000 Germany 49,000 Italy 19,000 Switzerland 39,000 Scandinavia 19,000 Others 22,000 Europe Total: 208,000 Japan: 145,000 North America: 190,000 World Total: 543,000

These numbers are from an estimation by the ISF with the European snowboard industry.

The Japanese Snowboard Market

Number of resorts allowing snowboarding, out of 729 Year Number of resorts 1991�92 190 1992�93 280 1993�94 353 1994�95 400

Number of Japanese snowboard shops Year Number of snowboard shops 1991�92 250 1992�93 400 1993�94 500 1994�95 800-900

Number of snowboard brands available in Japan Year Number of brands 1991�92 35 1992�93 60 1993�94 120 1994�95 More than 200

Number of Japanese snowboarders Year Number of snowboarders 1991�92 150,000 1992�93 200,000 1993�94 300,000 1994�95 400,000-500,000

Number of snowboards sold in Japan Year Number of snowboards 1991�92 49,000 1992�93 70,000 1993�94 100,000 1994�95 180,000

Information from SNOWing magazine and TransWorld Japan.