By SOL Newsroom

November 1, 1999 - Carlsbad, California - Generator Distribution Co. Ltd. announced today the appointment of John West as Director of Sales and Marketing. John joins Generator with seven years of snowboard industry experience from Lamar Snowboards and the Gen-x equipment action sports division. John�s role will be to lead the multi-brand strategy of Swag�, Prom� and Twist� into leadership positions in their perspective market segments. Working very closely with the sales reps and retailers, John will help to fulfill all brands growth potential.

John commented "I am really excited to join the Generator team. I believe that all three brands are filled with enormous potential". John laughed and said "It is November 1st and several retailers have already sold through, my biggest challenge may be telling accounts that we are sold out for this season!" John continues, "With the recent addition of Cec and the superb staff already in place, the sky is the limit for Generator"

John�s addition is in succession to the appointment of Cec Annett as the Vice President of Sales and Marketing. Cec was formerly with Airwalk and also comes to Generator with many years of industry experience. Cec and John will team up to become a vital aspect of Generator�s ambitious growth over the next several years.

Generator Distribution Company Ltd., Founded in 1988, is a designer and marketer of highly technical snowboard apparel, streetwear and accessories. "Swag�" was launched as one of the industries first technical snowboard specific apparel and accessory brands. In 1993 Generator introduced "Prom�" as a womens� specific apparel and streetwear brand. Generator acquired the "Twist�" brand in 1998 and are currently marketing it as the progressive alternative to entry price point snowboard apparel brands. For more information call 800-900-SWAG or look us up at www.swag.com