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Split Decision: The Snowboard Life cover conundrum By Kurt Hoy August 15, 2000
We sat around weighing our cover options for this issue like it was life and death: a non-action shot of Jeremy Jones or a pipe/contest shot of Ross Powers?
The Jeremy cover had some things going for it. It was, for one thing, different�which is good. And when we mocked it up it got a solid reaction from our in-house newsstand experts (we�re helpless without the nod from higher ups, you know).
The shot of Ross, on the other hand, fits the mold of a cover shot�aside from being at a contest. The action is near the top of the page, he�s a well-known rider, it�s a hefty air, etc.
In the end, we figured we�d make you scramble a bit. We ran �em both�Jeremy in the heli from the Rockies west, and Ross at Vermont�s U.S. Open east of the Mississippi.
So, depending on where you live, you�ll have to get on the horn to a pal somewhere and have them pick you up the "other" Snowboard Life this month. Of course you can also ring us up for a back issue to make your collection complete.
And, for those of you who read this far and don�t really care what�s on the cover (because you know the point of a cover is to sell magazines on the newsstand, and you�re a subscriber), a special bit of insight. Take a second glance at the crowd on the Ross cover, Jeremy wouldn�t miss a U.S. Open. And, for you eagle eyes who thought Ross only rules the pipe, I�ll have you know he�d love to be lookin� through Jeremy�s eyes at those lofty Alaskan peaks. Just more of those little extras care of the Life (okay, so it was late and we were gettin� a little loopy).
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