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THE GROOVE

THE GROOVE archives


Michalchuk Announces Video Project

By Kurt Hoy

October 2, 2000


Photo: Kurthoy.com

Master of bird calls, handstands, and all sorts of hard-to-imagine mischief, Mike Michalchuck is back in action and working on a new video project. I cornered him in Chile (not hard in our close-quarters condo), and here�s what he would let out the bag.

What�s the idea behind your video?

Snowboarding videos have yet to be a little more personalized, and I think that�s what people would like to see. They�re too focused on the tricks and not the riders behind the tricks.

Is there a story line or is it just riding?

There�s totally going to be a story line, really comical. You can see some good riding, you�ll be laughing, but there�s also a plot to it so you can follow along. I�ve had a year to think about it. I thought about doing it before, but I got hurt. I think it�s a good way to come back�make up for some lost time.

How will it be different from Terje�s videos?

It�s going to be more personal and insightful. Lots of crazy lifestyle stuff that we capture during the year. We�re going to try to be more creative with the shooting. It�s going to be more like a thirty minute commercial, in that commercials and music videos are the cutting edge in filming and editing. We�re not shooting snowboarding just to shoot snowboarding. Every shot is going to be unique. It�s really thought out.

How�d you end up with Jorli [Ricker] filming it?

We�ve worked together for a few years. He�s one of the most competent and innovative cinematographers out there. We did Momentum and Freedom together.


Darn, it's Chile up there. Photo: Kurthoy.com

Do you have a name for the video yet?

Not yet. We�re still trying to figure it out. It could be something to do with my name.

What other riders will be in it?

We don�t have the names of who we want in it yet. Work ethic is important, and people you get stoked to ride with. Because it�s going to be kind of a documentary, it�ll be whoever I cross paths with, and guys that are cool to work with.

Where are you going to film?

Everywhere the snow is good. We�ll be doing lots in the Whistler backcountry.

What about music?

It�s going to be whatever we want. We�ve got Mix Master Mike [Beastie Boys] lined up. I met with him in L.A. and he seemed stoked to do stuff.

What about Kingwill�s boy band [I swear, Rob was made for it]?

Kingwill: We�ve got the moves, we�ve got everything. We�re going to be pulling mad tricks and mad chicks, yo. Because we�re a bunch of shredders.

Michalchuck: I�ll be the first one never to go to that concert.

Jorli: I think we�re just going to use Britney [Spears] for the whole soundtrack.

When will it come out?

Probably next fall. Around this time next year, when all the videos come out.



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