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Regional Roll-Out Exceeds Expectations
Deduct-A-Ski/Board Expands Nationwide
4/26/99
McLEAN, VA (April 26, 1999) -More than 9,000 units of skis, boots,
poles, snowboards and ski clothing were collected during the East
coast roll-out of the 1998-99 Deduct-A-Ski/Board program. "We've
exceeded our projections," said David Ingemie, president of SnowSports
Industries America (SIA). "Now we are ready to take the program
nationwide."
A total of 35.5 tons of equipment were collected including: 4,125
pairs of downhill skis, 800 pairs of cross country skis, 1,300 pairs
of boots, 1850 sets of poles, 6 snowboards, 400 parkas, 275 sweaters
and 250 pairs of ski pants and bibs.
Five charities - Special Olympics, Washington, D.C.; Rumford Group
Homes, Rumford, ME; Youth Enrichment Services, Boston, Mass.;
United Homes for Children, Merrimac, Mass.; and Kids List
Foundation, Charlottesville, Va. - were the recipients of the donated
gear. One of the purposes of the program is to enable more people to
get out on the slopes and experience the thrill of skiing and
snowboarding.
Deduct-A-Ski/Board is sponsored by the SIA Ski Educational
Foundation, the charitable arm of SIA, and RPS, a national small
package delivery company. Contact Jeanne M. Mattie of Mattie
Associates Inc. (201) 848-6818 for more information.
SnowSports Industries America (SIA) is the national, nonprofit,
member-owned trade association of more than 800 competing snow sports
product manufacturers, suppliers and distributors working together to
promote and develop the snow sports industry. SIA produces The Vegas
Show, the largest order-writing show and gathering place for the snow
sports industry. Proceeds from the Vegas Show fund market
development programs for all snow sport disciplines. SIA also
annually produces more than a dozen industry research studies. For
more information, check out www.snowlink.com or the SIA Fax-On-Demand
service, (800) 730-3636.
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