Pacific International Enterprises Inc.'s Twenty Four Seven Snowboard
Division
Signs Nagano Olympic Gold Medalist Ross Rebagliatti.
2/4/99
LOS ALAMITOS, Calif.--(BUSINESS WIRE)--Feb. 4, 1999--Pacific
International Enterprises Inc.'s (OTC BB:PCIE) Twenty Four Seven
Snowboard Division have signed an exclusive snowboard agreement with one
of the world's most famous snowboarders, Olympic Gold Medalist Ross
Rebagliatti.
Rebagliatti will ride his own design 24/7 race board on the World
Cup circuit and into the 2002 Olympic Games in Salt Lake City, Utah.
Rebagliatti achieved celebrity status by winning Gold at the first-ever
snowboarding event at the 1998 Nagano Winter Olympics. With his win, he
became one of the first snowboarders to be recognized globally by people
of all ages and all demographics.
Since his victory, Rebagliatti has made many appearances, including
one on "The Tonight Show With Jay Leno." In the Dec. 28 issue of People
Weekly magazine, Rebagliatti was highlighted as one of the world's most
noticeable new faces in a feature entitled, "Breakthroughs 98."
The 24/7 snowboard brand name has become a force in snowboard racing
with three other Olympians and a number of U.S. National Team members
using their unique products. "Ross Rebagliatti substantiates what a lot
of other industry professionals already know, 24/7 designs and builds one
of the best race products in the business," stated Chris Karol, senior
brand manager at The France Group.
In honor of Rebagliatti's victory, 24/7 will launch a limited
edition "Ross Rebagliatti Gold" series of snowboards. Included in the
line is the Fullie Race model 187, high performance all mountain designs,
and a collection of free ride boards for adults and children.
To enhance this limited edition marketing opportunity, 24/7 has
formed a strategic alliance with Sony Music Canada to co-op their
interests in Ross. Earlier this fall, Sony launched a compilation of
Rebagliatti's favorite tracks on CD titled, "fulliedialedinn."
Binks Graval, chairman and CEO of PCIE, stated, "With Ross
Rebagliatti on board, 24/7 is now represented by an Olympian, Statesman,
Businessman and Friend. We are honored and very excited to announce this
exclusive partnership. Ross is playing an important role in defining
24/7's future."
The France Group, a division of Pacific International Enterprises
Inc., develops and manufactures sports-related products for rapidly
growing markets, including snowboarding, wakeboarding, mini-skiing and
skateboarding. The France Group brand names are a leader in their
category by providing superior levels of performance and quality.
For other 1999 publicity releases, reference the Internet; Business
Wire, Yahoo, Snowboarding On Line, etc.
Jan. 20, 1999 - Pacific International Enterprises Inc. acquires the
assets of France Sports Mfg LLC and the assets of Twenty/Four Seven LLC.
These asset acquisitions will be operated as "The France Group."
Jan. 26, 1999 - Pacific International Enterprises Inc. acquires the
assets of Wake Technology Inc. and Rift Snowboards.
Jan. 27, 1999 - Pacific International Enterprises Inc. acquires $3.5
million in assets.
Forward-looking statements in this release are made pursuant to the
"safe harbor" provisions of the Private Securities Litigation Reform Act
of 1995. Investors are cautioned that such forward looking statements
involve risks and uncertainties, including, without limitation, continued
acceptance of the company's products, increased levels of competition for
the company, and dependence on third party suppliers.
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