METHOD MAGAZINE
Review: Lee Crane
(September 26, 1997)
The online snowboard family lost one of it's best sites this fall when
Anders Hagman and Calle Eriksson threw up the final issue of Method
Magazine.
Method Mag was one of the first websites to cover snowboarding with
respect and dedication. Founded in the fall of 1995 by pro
snowboarder/web hacker Anders Hagman and snowboard photographer Calle
Erickson, the site had a strong following around the world for it's great
photography and timely coverage of snowboarding in Europe and around the
world.
When they launched the site, Anders and Calle really didn't know what
they we're getting into. "We should've settled down," Anders remembers.
"But oh no, in the early days we were young.
We were brash. We were foolhardy and fancy-free. We were charging ahead,
head down and arms out, oblivious to the ways of the world and the rules
of the road."
They stocked up on digital equipment of all kinds--laptops, scanners,
video equipment. "When we started lugging this around, it filled up most
of an Audi 100 Avant," Anders says. "We started parking in front of press
offices, unloading all of this to the bewilderment of stunned fellow
professional snowtravellers: "What the heck is the Internet?" They soon
got to know."
Everything was going well for Method for the first year. But then the
Internet landscape changed. "The web started taking off," Anders says.
"Snowboarding was seen as the very coolest and destined as a prime target
for large corporations: SOL, The Mountainzone, thealps.com, and even
Transworld found their way out here, although the latter was so shaky in
starting it they should have been embarassed."
While the competition didn't drive them away, Anders and Calle were
forced to re-evaulate their situation. "The major reason for ending
Method is that we are so fully booked with other things, that maintaining
a progressive site would be impossible," they say.
While it's sad to see Method go, it's good to know that Anders and
Calle's work will still be visible. Calle is moving to Austria where he
will work fulltime as the photo editor and network and internet
consultant for Onboard Magazine. Anders, who ended his pro snowboarding
career last summer will continue his studies at the University of Dalarna
and continue to work as a web systems designer.
It's a bummer to be talking about the site now that it's over, but check
it out anyway. The site still has a lot of great stuff to check out. So
visit the site and let Anders and Calle know how much you appreciated
their work.
Check out the Method Magazine website.
Next
Review Mediator Index |