By Press Release

July 5, 2000

South Lake Tahoe, CA -- Sierra-at-Tahoe is selling 2000-2001 season passes at last year�s rates. The midweek season pass is on sale for $199. As an added bonus, the midweek pass is good seven days a week from opening day to December 17, 2000, then again from March 17, 2001 through closing day.

A full 2000-2001 season pass, valid seven days a week, is $399. John Rice, Sierra�s general manager commented that, "our guests are thrilled to see season pass prices become affordable again. It�s all part of our commitment towards great service, great value, and big fun!" Additional passes for sale include a child (ages 6-12) full season pass for $99 and a new, young adult (ages 13-22) full season pass for $329. There are limited supplies, so interested skiers and riders should make their purchase now.

Frequent snowsporters who may not want to purchase a season pass, but want a break on daily lift ticket prices should think about purchasing a Vertical Plus membership. Vertical Plus is a fun and exciting frequent skier and rider program that makes skiing and riding more affordable. The program costs $59 to join and saves members $7 on a weekend/holiday ticket and $21 on a midweek ticket! In addition to lower ticket prices, Vertical Plus offers the convenience of electronic ticketing and members� only lift lines. Vertical Plus also calculates the amount of vertical feet one skis or rides and rewards them with prizes, and discounts.

Interested skiers and riders can purchase Sierra season passes and Vertical Plus memberships at the resort web-site at www.sierratahoe.com, by calling (530) 659-7453 ext. 208, or visiting the resort Monday through Friday, 8am-5pm. Sierra-at-Tahoe is conveniently located 12 miles west of South Lake Tahoe on Highway 50.