Platinum Film Festival

Platinum Video is looking for your Snowboard videos for it’s annual film festival. Platinum Video, Canada’s largest Extreme Sports Video distributor and Mont.Tremblant resort are now accepting video submissions for the Third Annual “Adrenaline Film Festival” to be held at the resort Dec 1, 2001. All video’s must be at least 20 minutes in length, NTSC Format and must be received no later than July 15th, 2001. Past video’s in the film festival include: Whiskey #4, Simple Pleasures, 1999, Amp, TB8, The Gathering, Decade, Monkey Shine, Creatures of Habit, and Sensored. Please submit all entries to: Platinum 5475 Pare Street #102
Montreal, Quebec, Canada


Honda Sponsors Shaun Palmer

Torrance, CA – American Honda announced today that extreme athlete Shaun Palmer, six-time Winter X-Games gold medalist, has entered a unique promotional relationship with Honda’s Motorcycle Division.

Palmer, crowned Action Sports Athlete of the Year at ESPN’s ESPY Awards on Monday, February 12 is hailed by many as the “Extreme King of Extreme Sports”.

He is also an avid motocross rider with a penchant for Honda’s aluminum-framed CR motorcycles.

Under the terms of the agreement, Palmer will promote Honda motorcycles and display Honda logos on his snowboard and gear at the 2001 Winter X-Games. In return, Honda Racing will provide Palmer with a factory-prepped CR motocross bike to compete in Round 1 of the American Motorcyclist Association’s (AMA) Chevy Trucks U.S. Motocross Championship at Glen Helen Raceway in San Bernardino, California on May 13th.

Palmer has won Winter X-Games events in snow boarding, mountain biking, extreme skiing, and wakeboarding. As a motocross racer, “The Palm” qualified for his first AMA 125cc Supercross main event in 1999. “There are a lot of great athletes out there. But all the great athletes are only doing one sport. No one’s trying what I’m trying,” said Palmer. Honda’s association with Palmer is the latest example of a high-profile extreme sports athlete promoting Honda motorcycles.

Newly crowned ASP World Surfing Champion Sunny Garcia is also a member of Honda’s “Extreme Elite” athletes group, riding and promoting Honda CR motocross bikes. Garcia has been riding a Honda CR125R for several years and has even built a Supercross track behind his North Shore house on the Hawaiian coast to incorporate motocross riding into his cross-training program.


SOS Celebrates Service to Underserved Youth

Winter officially ended in mid-March, but a change in activities has always marked the transition in seasons more tangibly than a date on the calendar or even the lengthening hours of sunlight. At the Snowboard Outreach Society (SOS), the graduation of the final group of Learn to Ride (LTR) students on Sunday May 20th defined the end of winter and the beginning of spring.

Although SOS is disappointed to see its busiest season of serving youth has come to a close, the accomplishments of the season elicit pride. SOS has used snowboarding to reach out to over 2,000 underserved and adjudicated youth since 1995, and SOS worked with 521 students in the 2000/2001 season! These students live in urban centers such as Denver, Seattle, Salt Lake City, San Francisco, and Portland. In addition, SOS draws over 40% of its students from the local schools in Eagle and Summit Counties. SOS has a strong presence in so many areas of the nation because of its relationships with service-minded people at the following resorts: Vail, Beaver Creek, Keystone, Breckenridge, Copper Mountain, Steamboat Springs, Arapahoe Basin & Eldora in Colorado; Timberline in Oregon; Snoqualmie in Washington; Big Bear & Northstar in California, Brighton & The Canyons in Utah; and Waterville Valley in New Hampshire. SOS also aims to establish relationships with more resorts to further extend its outreach.

The participants in the SOS LTR program receive snowboard clothing, equipment rental, lift tickets and professional instruction for five days. SOS programs go beyond regular snowboard lessons because of an emphasis on developing character and building positive relationships by focusing on core values. Here’s what SOS students had to say:

“[SOS] was really fun and it helped me understand, to have courage, integrity, wisdom, discipline & compassion.”

“[SOS] is a special program that teaches not only snowboarding to beginners, but also teaches responsibility and encourages people to persevere and stick to something the begin.”

“…I made new friends and made better relationships with old friends.”

Spring is here and summer is coming. It is time for SOS to put away the snowboards and start mentoring youth through summer programs such as kayaking, mountain biking and rock climbing.

Donations of clothing, equipment, other goods and services, and corporate or individual contributions are always welcome. For more information call SOS at 970.845.7040, email or visit

SOS thanks the following organizations for their support of our charity:

Title: Vail Resorts, Inc.: Beaver Creek, Vail, Keystone, Breckenridge

Presenting: Specialty, Timberline Resort, Booth Creek Resorts: Snoqualmie, Sierra-at-Tahoe, Bear Mountain, North Star, Waterville Valley

Platinum: Vail Board of Realtors, Hernreich Family, Beaver Creek Merchants, Beaver Creek Resort Co., Times Mirror, Vail Valley Cares, High Country Shirt Works, Nike, TV8, Park City Resort, Brighton Resort, Slifer Smith & Frampton Real Estate, Summit Foundation, Heimbold Foundation, Resort Sports Network

Gold: Holy Cross Energy, Optic Nerve, Dunn Computers, Thul Electronics, Fila, Giro Sport Design, K2, Vail Valley Foundation, Milo Sports, Wrist Protection Inc., VailNet, Bula Hats, CO School of Mines, Canyons Resort, Krystal 93, Jewish Charities of Baltimore, Dr. Patrick Klem, Kay Tuber,

Silver: Smith Optical, Avon Rec Center, DaKine, FirstBank, MLY Snowboards, Dragon Optical, Helly Hansen, Jefferson County Public Schools, Monterey Fund, United Way, MIA Snowboards, Transworld Snowboarding,, Thorlo, Palmer, Stomp Design, Arapahoe Basin Resort

Bronze: Continental Airlines, Catamount Real Estate, National Ski Areas Association, 686 Enterprises, Underground Snowboard Shop, Alphanumeric, Vans, Nantucket Nectars, Heelside Snowboards, Ride, Hard Corps, Slifer Designs, Eldora Ski Resort, Steamboat Springs Resort, Ten-80 Designs, East West Real Estate


Squaw Valley Cancels Fireworks Show

[Squaw Valley USA] Due to extremely dry conditions and in the best interest of safety and fire prevention, Squaw Valley USA has canceled their annual Independence Day Fireworks Show at High Camp on Wednesday July 4, 2001.

“We apologize for any inconvenience, as we understand that the upper mountain fireworks show is a summer highlight for many people,” explained Eric Brandt, Squaw Valley Ski Corp. Marketing Director. “Given the current dry conditions we decided that it is in the best interest of our natural environment not to take any chances and we look forward to hosting another great fireworks show next year.”

Although the fireworks have been canceled, Squaw Valley still offers a unique way to celebrate the 4th. The Cable Car and High Camp will be in operation until 9pm. Daily activities at the resort include ice skating, swimming, tennis, hiking, mountain biking, wall climbing, restaurants, bars, spectacular views and the new nightly Star Safaris stargazing programs. For more information visit or call 530-583-6955.

Squaw Valley is located five miles north of Lake Tahoe along the Truckee River on Highway 89. Summer activities at the year-round resort include swimming, ice-skating, hiking, mountain biking, golf, horseback riding, wall climbing, tennis, dining, shopping, an adventure ropes course, a VIII Winter Olympic Games Museum and more. For more information on Squaw Valley please call 530-583-6985, or visit


Kirkwood Achieves Destination Status

After Seven Years and $100 Million in Resort and Real Estate Development, Kirkwood’s Vision of Becoming a Four-Season Destination is Now a Reality

Kirkwood, Calif.- This winter, less than a decade after Kirkwood Mountain Resort embarked on a mission to transform itself from a day skier’s mountain to a year-round resort community, the resort will celebrate its 30th birthday with a coming of age, just as original founder Bud Klein and his future partners, Telluride Ski & Golf Company (Telski), originally intended.

The concept was simple: to bring a taste of the Rockies to Kirkwood by creating a Mountain Village at the base of the slopes with full amenities to serve both destination visitors and the community, much like the famous Telluride Ski Resort in Colorado. Even today, no comparable village exists in the Sierra.

The key to Kirkwood was having the ability to build a Mountain Village at the base of several lifts plus expand its lift-served terrain by 100 percent. The resort had struggled financially for years until Telski recognized the potential to create a premiere regional destination resort and purchased a large interest in Kirkwood in 1994, giving the resort the funds necessary to proceed with development.

“Two things appealed to me about Kirkwood right away. One, the mountain itself is simply excellent. Having a great mountain is the key element to having a great resort. Two, because of Kirkwood’s isolated location, there is a unique opportunity to do a real ski village, a real destination resort, like we do in Colorado,” said Ron Allred, president of Telski (San Francisco Examiner, 9/26/95).

Kirkwood has done just that, never looking back since construction of The Lodge at Kirkwood began in 1994. Building by building, the Village began to come to life with completion of The Lodge’s 19 ski-in/ski-out condominiums, Lost Cabin’s 16 town homes, and the West’s first quarter-ownership residence club at a ski resort, The Mountain Club, all connected by the Village Plaza containing numerous shops and restaurants.

In addition Kirkwood built a multi-million dollar children’s ski and daycare center and two new restaurants offering family-style and fine dining at the base. On the mountain they installed a snowmaking system, upgraded Chair #6 to the Cornice Express High Speed Quad, upgraded Chair #4 (Sunrise) to a fixed-grip quad and increased capacity by fifty percent on their beginner Chair #9 (Bunny). The Slide Mountain family tubing hill was added in 2001.

As Kirkwood enters its 30th year, they will add the final piece to the destination puzzle by completing the Village Ice Rink at plaza’s edge, phase one of a fitness and swim complex, Snowcrest Lodge and Meadowstone Lodge, adding 54 luxury slopeside residences. Since the opening of The Lodge, over 200 residences have been built on or near the slopes.

“Kirkwood has the potential most areas envy but only a few areas have,” said Ron Allred (San Francisco Chronicle, 9/24/94). “Having now spent time in Kirkwood, we are even more convinced of its potential to become a premiere North American destination resort” (Santa Cruz Sentinel 11/16/95).

“For the first time since the resort’s inception in 1972 Kirkwood can now call itself a ‘Destination Resort’ credibly because it has all the fundamentals in place that, by anyone’s measures, define a destination. Employees, investors, guests and especially community members have been anxiously awaiting this day,” said Tim Cohee, resort president.

“It will be exciting to complete the picture,” said Klein, Kirkwood’s 68-year-old founder. “Before I die, I want to see the painting.” (Modesto Bee 1/30/96)

Kirkwood is eternally grateful to all of the homeowners who took a chance, buying into the resort in the early years, when there wasn’t much in the Valley but a day lodge, a few chairlifts and a strip of condominiums. Kirkwood didn’t come close to the Hollywood glamorized Vail or Aspen, and it took a certain type of person to give it the benefit of the doubt. The risk paid off once news of the Telluride acquisition hit the media and Kirkwood’s property values skyrocketed, setting off a feeding frenzy as Northern Californians slurped up what they hoped could be a taste of Telluride in their own backyard.

“I bought into Kirkwood in 1989 with the expectation that it would develop into a “European Style” Alpine Village. I am very pleased with the progress Kirkwood Mountain Resort, along with the input from the community, has made toward achieving this,” said East Meadows Homeowner Rich Williams, MD. “The development I have observed during my years of ownership has been tasteful and has been done on a scale appropriate for the Kirkwood Valley.”

“Kirkwood has been passed down through three generations in my family. My parents took a big gamble buying a home here back in 1972 but they realized it was a special place and would always remain so,” said Lodge Homeowner Diane Alexander. “Now I own a place at the Lodge and I share my love for Kirkwood with my own children. While my family enjoys all of the new activities that the resort’s development has provided, we still get that intimate relationship with the environment up here that you can no longer find in Tahoe.”

Prominent Stockton businessmen, headed by Bud Klein, founded Kirkwood in 1972 with an approved Master Plan for resort development, consistent with the Specific Plan which is in place today.

In 1995 the Telluride Group with Charles E Cobb, former Chairman and Chief Executive Officer of Arvida/Disney Corporation, purchased a significant interest in Kirkwood. Bud Klein, Kirkwood’s original developer and largest shareholder remained a major investor. In 1997 Ron Allred and Jim Wells of the Telluride Group sold their shares to Cobb and in 2000 the resort’s current development group was formed. Throughout the ownership changes development has continued according to plan.

For further information about Kirkwood’s Mountain Village log on to


Firm To Build Indoor Snow Sports Facility

SnowMagic Entertainment Industries Continues to Revolutionize the Snow Sport Industry by Using its Patented Technology to Build the First Multi-Activity Indoor Snow Sports Facility in US

NEW YORK — SnowMagic Entertainment Industries (SMEI) has entered in to discussions at four potential sites in major cities across the US to develop multi-activity indoor snow facilities. These would be the first of many that SMEI plans to construct and operate.

Each snow sports complex would be diversified in its offerings, including a snowboarding half-pipe, quarter-pipe and terrain park. In addition, each facility would have at least two tubing trails, a snow park and ice skating rink, essentially creating a “winter wonderland” with an activity for everyone.

“Our snow making equipment, which can produce snow in temperatures up to 60 degrees, is the perfect solution for indoor snow sport facilities,” says Gary R. Rogliano, Chairman and CEO of SMEI and its parent company, TransPacific Capital Corporation. “Participants are able to enjoy the sport on a high quality snow base at relatively comfortable temperatures,” added Rogliano.

SMEI’s design includes creating an outdoor venue within the facility giving participants a complete feeling of being outdoors. SMEI’s plans are to create this type of entertainment in major cities across the US and within major amusement parks. SMEI’s expansion is also continuing overseas.

SnowMagic Entertainment Industries is a multi-faceted entertainment company focused primarily on providing opportunities and venues for snow sport related activities by manufacturing the highest quality snow. SMEI designs, manufactures, installs and maintains the equipment used in snowmaking operations, consults and designs skiing and snowboarding entertainment facilities, manages skiing and snowboarding facilities, maintains and rents equipment, and owns snow entertainment facilities.


Get Ready For The Video “Represent”

Are you sick of the same old boring editing showcased in today’s snow videos (rider+music=part)? Finger on Da Trigger Productions in association with Technine presents “Represent”. A movie featuring big name pros along with the hottest new rookies. Although based around the Technine Pro and Am team “Represent” is much more than just a team video. The riders wanted to involve sponsors that a majority of them had in common. Sims, Analog, Dub, and Smith Optics stepped up to the plate giving their riders support and becoming a sponsor of the video.

Finger on Da Trigger is a production company owned and operated by snowboarders. “Represent” is Finger’s first project and is dedicated to bringing back the realness to snowboarding. Many filmers won’t go out if the weathers not perfect or are scared to check out new talent because it’s a waste of time and energy. Finger filmed everyday of the season and will release footage of kids who have never been seen before who will turn many heads.

Check “Represent” for something a little more creative, not to mention a sound track that will bump your next house party. Peep the best of backcountry kickers, ill cliff shots, crazy Salt Lake rails, park kicks, and highlights of your favorite riders in big loot contests.

Staring: Marc Frank Montoya, Scotty Wittlake, Ali Goulet, Jason “J2” Rasmus, Nicolas Droz, Micah McGinnity, Gaetan Chanut, Scotty Goodale, Nick Franke, a gang of friends, plus a whole army of soldiers from the west coast to the east coast putting it down for the video.

Sponsors: Analog, Sims, Dub, and Technine.

Represent will be available this September. For more info call 631-218-4321

Ethan Fortier Finger on the Trigger


Mount Everest Snowboard Controversy Solved

In a wave of controversy, two Europeans recently laid down the first snowboard tracks on Mount Everest. Duotone rider Stephan Gatt and Elan teamrider Marco Siffredi completed the task within just two days of each other. Because the riders were within such a close time period, each company is staking rights on the title for the first snowboard descent. However, the details of their expeditions show both are entitled a variation of the claim for slightly different reasons.

Duotone’s Stefan Gatt with the first snowboard on the top of the world.

On the morning of May 22, 2001 Stefan Gatt climbed the 29,035 ft/8,850 m summit of Mount Everest without the use of oxygen and carrying all of his own equipment. After riding from the top to a height of 8,630 meters and accessing the Norton Coloir descent route, Gatt opted to climb down the ascent route. He stated the snow looked hard and therefore not very fun to ride. The snow was better at 7,600m, and from that height he rode down to 6,450m.

Elan teamrider Marcos Siffredi on Mount Everest.

Two days after Gatt’s epic turns, Elan snowboarder Marco Siffredi reached the summit at six in the morning alone. However unlike Gatt, Siffredi had Sherpas carry his snowboarding equipment and climbed with the aid of oxygen. After locking into his bindings at the top, Siffredi went for it, and began his descent down the Norton Coloir North Face. Just 200 meters below the summit (near the same altitude that Gatt opted to climb for a while) Siffredi’s binding broke due to the extreme cold (-35 C). After a Sherpa came to his aid and fixed the binding with a tool kit, Siffredi continued with what became an approximately two-hour descent. The ride was completed from 8,848m to 6,400m, without the use ropes or rappels.

Siffredi on the North Couloir of Everest.

So, in reality both riders completed the task of laying down the first snowboard tracks on Mount Everest. However, breaking it down, technically Gatt was the first snowboarder to lay any tracks on the mountain. Plus he receives extra points for completing the task carrying all his own equipment and without the use of oxygen. Therefore, his accomplishment should be called the First-Ever Attempted Descent. Keeping this in mind, Elan rider Marcos Siffredi did do a longer, complete descent of Mount Everest, so he could be crowned with the First-Ever Complete Descent. Essentially, they both deserve credit … they are definitely the only two people who can claim they’ve snowboarded on the tallest mountain in the world. At least until further notice.

—Leah Stassen


Las Olas Snow Safari for Women

Gourmet food…yoga…massage…first-class accommodations? Doesn’t sound like your typical snow safari.

It’s not.

It’s the Las Snolas Snow Safari, a women-only snow excursion geared toward women who may have different skill levels, but share the same adventurous spirit. With luxurious amenities and world class instructors, women can enjoy the snow in a wonderfully female way.

The latest journey is scheduled for British Columbia’s Whistler/Blackcomb Resort in February, 2002 with guests staying at the Westin Resort and Spa at Whistler/Blackcomb. “Women have a strong appreciation for the non-competitive atmosphere of mutual support and cooperation that develops on a group adventure,” said Beverly Sanders, snowboarding pioneer and founder of Las Olas Surf and Snow Safaris. “The women who join us at Las Olas Snow Safari will take home greater confidence on their boards and a dozen new friends.”

The adventurers will be guided by Las Olas’ snowboard/ski leaders, highly skilled mountain women with a documented history of success in their respective sports. Many were first sponsored by Avalanche Snowboards, under the direction of Bev Sanders. They share a passion for their sport and a commitment to sharing their expertise. Groups are small and divided according to ability.

But the on-mountain action is only part of the package. The daily ritual of Las Snolas Safari includes morning yoga sessions followed by a hearty breakfast. Safarians then head to the mountain with their leader for a daily dose of gravity-induced endorphins. A rejuvenating massage and spa activities are scheduled in the afternoons, followed by a gourmet dinner and fireside chats.

Sanders is a co-founder of one of the first snowboard manufacturing companies in the industry, and has been instrumental in the evolution of performance gear designed specifically for women. She takes her dedication one step further with the Las Snolas Safari, offering women an environment where they can experience beginner snowboarding, or hone their black-diamond abilities, in an atmosphere that supports both equally.

“It’s just, “Yoga, breakfast, snowboard, spa. Yoga, breakfast, snowboard spa…” Guests stay at the Westin Resort and Spa at Whistler/Blackcomb The resort boasts the 8000 square foot Avello Spa and Health Club offering more than two dozen spa treatments, fitness equipment, pilates studio, indoor/outdoor pool, whirlpools and steam rooms. British Columbia’s Whistler/Blackcomb Resort has been rated the number one snowboard destination in North America as voted by Snowboard Canada Magazine. With over 7000 acres of terrain, far more than anywhere on the continent, virgin boarders as well as experts can find complete satisfaction. Las Snolas Snow Safari includes: Ground transportation, accommodations, women’s specific snowboarding equipment, daily snowboard and yoga sessions, breakfast and dinner, as well as a private massage.


The Crystal Awards® Exhibition

For the first time in public, a selection of images from The Crystal Awards collection will be placed on view at the Crystal-gallery during the infamous inner city contest,, in Zurich, 19-22 September.

Devised by Dani Kiwi Meier, The Crystal Awards is an elite snow photography competition that emphasises the concept of ‘pure imagery’. During the winters of 1999 and 2000, over twenty of the world’s most eminent snow photographers, including Trevor Graves, Jeff Curtes, Richard Walch, Peter Mathis, Patrick Armbruster & Justin Hostynek, formed two-man teams with some of the greatest names in snowboarding – Andrew Crawford, Daniel Sappa, Josh Dirksen, Dave Downing, David Vincent & Jay Nelson, amongst others.

After shooting up to 100 rolls of film in the designated resort for one week – 1999 St Anton am Arlberg (AUT), 2000 St Moritz-Grabünden (SUI) – the teams viewed their developed content in secrecy. The photographer and athlete had to then carefully select just one image that captured the essence of each pre-determined category, such as Jibbing, Black & White, Landscape & Portrait. The teams themselves, along with industry invitees, sponsors and the online public, judged the submissions at the grand finale – The Awards Ceremony.

Crystal-gallery will expose over 100 Crystal Awards images of 1999/2000, from the winning shots, to nominations, and previously never-seen archive material. Slide shows will link together some of the very best sequences of the contest; video and Internet will provide access to view The Crystal Awards in a broader spectrum. Opportunities to purchase prints will also be available. organiser, Erwin Fluri, believes that ‘The Crystal-gallery brings an essential credibility to, developing further the freestyle dimension of Europe’s best street and snow show.’

For 2002, The Crystal Awards will extend its credibility in the field of snow to the surfing and skateboarding world, under the guidance of its management team at EASE ltd. Visit for the latest update on locations, dates and teams on all three board sports for the coming year.

Opening Hours:
12.00-20.00 daily
22.00-01.00 Friday/Saturday (party nights)

Admission Free
(excl. party nights)

General Inquiries:
EASE Office: p: + 39 02 5830 6910