Ever wondered what Jake Blattner looks like? Wonder no more.

Jason Ford team rider and guiding force behind the new Bonfire Snowboards team. Yeah, he was at Boardaid.

Yeah, Todd was here, too. So we took his picture even though he didn't want us to. Ha. We won.

The industry that is. Lisa Hudson, marketing and sales director of Twist/Titan/Tuesday and Snowboarder Magazine advertising director Katie Peck reeling in the magic of Board Aid.



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