PR: The Foo Fighters, Moby, and Supersuckers to Play at BBC III
(March 26, 1998)

Check out: Last Year's Coverage of BBC
1996's Coverage of BBC

Boarding For Breast Cancer (BBC), the national snowboard / music benefit dedicated to raising awareness among American youth and funds for breast cancer research and education, today announced the Foo Fighters, Moby, Royal Crown Revue and Supersuckers to perform at the 3rd annual event taking place on April 18th at Sierra-At-Tahoe, CA.

Launched in 1996, BBC combines snowboard exhibitions by the world's top professional snowboarders, breast cancer awareness programs, and national music acts, which in the past two years have included the Beastie Boys, Primus, and Luscious Jackson, for a festival blow-out. In two years, through the generous support of individuals, snowboard industry companies, the music industry, and major corporations, BBC has been able to educate American youth on breast cancer issues while raising over $125,000 for the cause.

Boarding For Breast Cancer was inspired by Monica Steward, a leading snowboard clothing designer. Diagnosed with breast cancer at age 28, Monica dedicated herself to raising awareness of the disease among young people, and building support for research and education in the snowboarding industry.

"Losing Monica made a lot of us realize that life is about much more than how often you go snowboarding. Monica was beautiful, young, and vibrant. Boarding For Breast Cancer honors her strength and reminds us all how important our lives are and how important it is for all of us to support the organizations that are working to find a cure for breast cancer," says Abby Guyer of Saloman/Bonfire. Saloman/Bonfire has joined Convert, Vans, Alloy, twsnow.com, Mountain Dew, JNCO, Visa, and Sims as Supporting Sponsors. Burton Snowboards has returned for the second year as the event's Presenting Sponsor and Kodak is supporting BBC as Title Sponsor.

In the effort to expand Boarding For Breast Cancer across the nation through regional fundraiser events, the inaugural BBC Board-A-Thon (BBCB) will launch at Stratton Mountain, VT, on March 28, 1998. Participants will collect pledges for their day on the slopes and incentive prizes, including lift tickets and snowboard product, will be awarded to the top fundraisers. Stratton plans to match the funds raised dollar for dollar. All proceeds will be donated to The Breast Cancer Fund and The Susan G. Komen Foundation, two national and local breast cancer research and education organizations. Events and activities including a barbecue, a pro halfpipe jam, live music, and a breast cancer awareness exhibit will take place throughout the day.

To learn more about Boarding For Breast Cancer and to stay informed of up to date event information, visit the official BBC website at twsnow.com/bbc.html. Tickets cost $40 for lift access / concert / snowboarding events and $25 for concert / snowboarding events and can be purchased at Sierra-At-Tahoe, call: 916-659-7453 or at all BASS ticket outlets, call: 800-225-BASS, 510-762-BASS, 916-923-BASS (tickets are subject to convience charge).

Check out: Last Year's Coverage of BBC
1996's Coverage of BBC