In what is really a stroke of luck, a 30-second promotional video for Joyride Snowboards is being shown on Apple Computer's web site to promote the features of Apples new video editing software, Final Cut Pro.

"The video is actually a commercial we made for Progression Video Magazine, an action-sports show that airs on local cable networks like RSN and also as a spot for Fox Network’s coverage of the AST tour," says Stefan Jeremias, International Sales and Promotions Director at Joyride.

Jeremias hired Venice, California based Gadget School to produce the video. "They do quite a bit of advanced work with Apple editing systems. What they created for us is basically a digital collage set to techno that features our team riders and products. It incorporates film footage with 3D animation. It has a cool, contemporary vibe," Jeremias says.

The video made it's way to Apple's web site through Saam Gabbay, a graphic artist/animator that Gadget school contracted to do the 3D animation. "Sam was beta testing Apple's new software," explains Mark Jeremias, Stefan's brother and partner in Gadget School. "Those companies will often give us software to try out because we do a lot of production for broadcast and they see that as a high-end market."

When Apple saw the Joyride video on one of their test sites, they liked it enough to post it on their consumer site as a sample of how the new software works.

The free advertising on one of the most heavily-trafficked sites on the web certainly doesn't bother Joyride. "We've been getting a lot of phone calls about it, especially from artists and art students," Stefan Jeremias says.

To check out the video, go here.