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PR: The Offspring & Steel Pulse to Perform at "Board AID 5 For LIFEbeat"
(January 21, 1998)
LOS ANGELES--Jan. 21, 1998--Onstage, multiplatinum Columbia recording
artists The Offspring and Grammy-nominated Mesa/Bluemoon reggae stars
Steel Pulse will perform at a day of continuous music with other artists
to be announced soon. Adjacent to the stage there will be a
skateboarding halfpipe, snowboard big-air jump, double-barrel snowboard
halfpipe, a "Festival of Awareness" area, pro demos and lessons and
equipment displays. The day will benefit LIFEbeat, the
music-industry-fights- AIDS organization.
"Board AID (TM) for LIFEbeat" is the longest-running and most
prestigious charitable event in all of the board sports industries.
This marks the fifth consecutive year that Airwalk, developer of
specialized snowboarding equipment, has joined WARP Magazine to present
the event. Past participants have included Seal, Beastie Boys, The
Go-Go's, 311, Sublime, Mighty Mighty Bosstones, Porno for Pyros, Bad
Religion, Rage Against the Machine, Biohazard, Helmet, face to face, 7
Year Bitch, Anthrax, Wax, House of Pain and Unwritten Law.
Last year, more than 4,500 spectators showed up to board and party with
A Tribe Called Quest, the Pharcyde, blink-182, Voodoo Glow Skulls,
Hepcat, Chixdiggit and hed (pe), in addition to top snowboarding pros
like Tina Basich, Todd Richards, Circe Wallace, Noah Brandon and Shannon
Dunn, among dozens of others. Skateboarding pros included Tony Hawk,
Steve Caballero, Andy Macdonald and Adil Dyani. The first four "Board
AIDS (TM)" have raised more than $470,000 for LIFEbeat.
Board AID (TM) was envisioned by Fran Richards, general manager of
TransWorld Media. The goal of "Board AID (TM)" is for snowboarders,
skateboarders, musicians and celebrities to deliver a credible,
lifesaving message to their peers.
The statistics speak for themselves. Estimates are that one to two
Americans between 13 and 21 are infected with HIV every hour of every
day. In 1996, snowboarding was the fastest-growing winter sport in the
world, according to the National Sporting Goods Association, with teens
making up 90 percent of snowboarding participants, while one in four
American boys skateboards. "Board AID (TM) for LIFEbeat" has two equal
and primary goals: to raise money for teenagers living with HIV/AIDS
and to prevent further infection through education. These sports are
the perfect vehicles for getting the word out.
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