July 13, 2000

Jackson Hole, Wy.--Jackson Hole Mountain Resort (JHMR) announced today that American Airlines would operate a new daily flight from Dallas, Texas to Jackson Hole, Wyoming beginning December 15, 2000.

The route will be serviced by a Boeing 757 (176 seats) complementing the existing daily winter service from Chicago. This represents an increase from the previous winter season of 11% for inbound air seats into Jackson Hole from 107,343 to 119,113.

"For 34 years Jackson Hole has been considered a favorite resort by the advanced skiers and snowboarders around the world", stated Jerry Blann president, JHMR, "but throughout the years, accessibility has been an issue. With recent on-mountain lift and facility improvements we are seeing an increase in demand by intermediate skiers and snowboarders which has resulted in a need for additional jet service. With this increase in seats and an airport just 10 miles from the Town of Jackson we can now be considered more accessible than most U.S winter destination resorts.�

The daily flight includes a departure from Dallas of 10:50 a.m., arriving in Jackson Hole approximately 12:40 p.m. The return flight will depart Jackson Hole at 2:10 p.m., arriving in Dallas at 5:50 p.m., meeting the connecting flights to the northeast, southeast and western destinations.

"Demand for Jackson Hole has been growing at a pace which exceeded the existing flights", continued Blann. "With the decision by the Florida Ski Council to recognize Jackson Hole as their Resort of choice for season 2000/1, we knew we needed to take the steps necessary to meet the demand. Our long-term relationship with American, which has included a history of five record-breaking winter seasons, ensured a willingness by both parties to reach an agreement for the 757 jet service."

Jackson Hole Mountain Resort�s untamed landscape offers a genuine Old West experience and skiing adventure in the heart of the Teton Mountain Range. To book your flight, lodging and lift ticket, please call Jackson Hole Central Reservations, the official wholesaler for the Jackson Hole Mountain Resort: 1-800-443-6931. Or visit www.jacksonhole.com