By Press Release

October 16, 2000

LOS ANGELES, CA - Nirve, a producer of action sports products and related online media, announced today the addition of professional snowboarder Mike Basich to the company�s team of elite athletes. The Nirve team is the first ever to feature both professionals and amateurs in such a wide variety of sports as BMX, skateboarding, surfing, snowboarding, and wakeboarding.

27-year-old Basich has been snowboarding for over 13 years, helping define disciplines such as Big Air, Halfpipe, Boardercross, and Extreme-Freeriding.. Basich�s career accomplishments are impressive to say the least, with top-10 finishes in virtually every major event including the World Championships, X-Games, and Red Bull pro stops, to list a few. He has also appeared in the pages of virtually all major snowboarding publications and continues to shoot and film when he�s not competing.

"Mike�s a huge addition to the Nirve team," said Nirve Snowboard Manager Harlow Boyle. "Mike is an experienced snowboarder who has ridden all over the world, his presence takes Nirve�s snowboard program to a different level."

"I�m really pumped about joining Nirve," said Basich. "Nirve�s vibe is great, there are some very exciting programs in place, both with the products and with how they�re using the Internet. One of the things that really impressed me with Nirve is that they really believe in rider feedback. As any pro will tell you, having that kind of input is so important."

About Nirve Nirve is a designer and producer of action sports goods and related online media. All of Nirve�s products are distributed over the Internet, to businesses (B2B) and direct to consumers. Nirve�s goods include custom designed Nirve branded BMX bikes, trail bikes, freestyle bikes, skateboards, snowboards, wakeboards, components and apparel. Nirve�s online media includes broadband video, MP3 music stations, online games, virtual environment chat rooms, and online contests. For more information about Nirve and its products, interested parties may call 1-888-BY-NIRVE or visit the company�s web site at www.nirve.com.