By Press Release

November 14, 2000

Hood River, Oregon USA--Heelside announces the launch of the new web site and introduces riders to the SYSTEM Boot/Binding step-in interface.

The Heelside web site has been totally re-designed, in a unique partnership with 509, Inc (http://www.509design.com), providing new site features like an E-card section which allows users to send a personalized electronic postcard via email!

Additionally the web site feature all the latest product photos and specs, and has a robust backend which will eventually serve a B2B function that dealers will appreciate. For consumers, the web site also offers an on-going contest(s) to win Heelside products, from boards and bindings, to boots, shoes and other soft goods. Plus a search function to find dealers.

This season Heelside introduces the SYSTEM Boot and the SYSTEM Binding which will revolutionize the step-in market around the world. Riders and dealers will be extremely stoked with interface, feel, performance, and most notably, the cross-platform technology of the SYSTEM. We are psyched about the overwhelming enthusiasm about Heelside so far this season and look forward to an epic year, both on and off the snow.

For more information about Heelside, please contact: http://www.heelside.com