By Press Release

January 13, 2001

National Safety Awareness Week: January 13-19, 2001 Norwood, MA. January 11, 2001; Boeri Ski and Snowboard Helmets, in conjunction with their sponsorship of NSAA�s National Safety Awareness week will be offering an incentive to their retail base to promote safety on the slopes, and support their local resorts in getting the word out to consumers. The incentive will consist of a pre-set additional discount to Retailers for orders of 12 units or more of Boeri Helmets that are placed and shipped between January 11th-19th, 2001. Boeri Ski and Snowboard Helmets are again proud sponsors of the second annual National Safety Awareness Week, which is slated for January 13-19, 2001. Participating ski areas will showcase what they already do with regard to safety education and even create special activities during the week to heighten slope safety awareness. Ski areas will participate at various levels and tailor their events accordingly. For a listing of events, go to NSAA�s website at www.nsaa.org and click on skier/snowboarder safety.