By Press Release

March 7, 2001

DENVER�Optic Nerve, a high-performance sunglass company based in Edgewater, Colo., is teaming up with Eastern Mountain Sports in a 10-college tour throughout the Northeast, in effort to promote Optic Nerve brand awareness.

Students can find the Optic Nerve College Tour at student unions March 15-May 15, where they will have the chance to participate in contests, receive prizes and giveaways and check out the latest Optic Nerve styles available at EMS stores.

�Partnering with EMS on the college tour is everything we're about,� said Tom Fox, vice president of Optic Nerve. "This is key to helping us reach our target audience."

Optic Nerve specializes in high-quality, high-performance, technically advanced sunglasses for the young, outdoor adventurer. Priced at $28-50 a pair, the Optic Nerve product is an incredible value to consumers. Because of its affordable price and trendy style, Optic Nerve sunglasses are ideal for the college-age crowd.

Optic Nerve and EMS will tour Boston College, the University of Pittsburgh, the University of New Hampshire, the University of Vermont, SUNY-Buffalo, Rutgers University, the University of Pennsylvania, UCONN, the University of Massachusetts, and Northeastern University. The college tour will expose Optic Nerve�s 24-style line to new faces, awakening college students everywhere to an incredible product at an incredible price.