By Press Release

June 4, 2001

Los Angeles, CA � SNL Communications, the preeminent public relations agency in the action sports industry, is pleased to announce the addition of M3 Snowboards, Chorus Snowboards, and Premier Snowskates to its growing client roster. Effective immediately, SNL will handle all public relations efforts for the brands.

�We�re really excited about working with M3, Chorus, and Premier as they are all respected leaders in their category,� says Staci Levine, SNL Communications partner. �We look forward to contributing to the success of these three brands and forging a long-lasting marketing partnership. Bringing on M3, Chorus, and Premier adds a whole new hardgoods component to our mix of clients. Plus, now we have a great excuse to get out on the mountain more often.�

M3 has carved its own niche in the snowboarding market by developing products and imagery that sets them apart from others in the industry. M3�s edgy, rider-driven marketing program has propelled them into snowboarding�s elite.

Chorus exploded into the snowboarding industry in 2001 with its innovative approach as the only snowboard brand supported exclusively by professional female snowboarders. It is also the only brand to manufacture progressive, innovative product for women only.

Premier is the original and authentic snowskate manufacturer and has quickly taken a leadership role in this newly expanding category. Premier produces a quality product that is essential to this emerging sport that has swept snowboard parks and snowy streets alike.

�We are very excited about our new alliance with SNL Communications and are looking forward to partnering with them this season to help spread the Chorus message,� says Georell Bracelin, Brand Manager for Chorus.

SNL Communications is a full service public relations agency specializing in the action sports and fashion markets with increased emphasis in the apparel, accessories, footwear, and hardgoods arenas. SNL prides itself in offering comprehensive programs that incorporate public relations, advertising, and promotions. SNL employees live and breathe the action sports lifestyle and are sensitive to clearly and authentically presenting its clients� brand message. SNL Communications� current roster includes clients such as Split, G-Shock, professional skateboarder Andy Macdonald, the All Girl Board Jam series, Lucky Brand Dungarees, and Hot Kiss.

For more information, please contact Staci Levine at SNL Communications. 310-996-0239 or [email protected].