By Press Release

June 20, 2001

June 20, 2001 - Carlsbad, California - Generator Distribution Co. Ltd., announced today the appointment of Chuck Elliott as Specialty Account / Marketing Manager. Chuck�s duties are described as "Brand Management" and will include involvement in all aspects of Sales and Marketing. Chuck joins Generator from Atlas Distribution, distributors of Planet Earth� apparel and Adio� Shoes where he served as west coast and national specialty account manager for the past four years.

Andrew Friesen, President of Generator, Said, "Chuck will bring the Generator brands (Swag�, Prom�, Twist�) the brand management strategies and specialty account focus required for a dedicated snowboard apparel company. The Generator brands have enormous potential and I am very pleased to have Chuck be a part of our renewed focus". Roger Sgarbossa, Generator Senior Vice President, said, "We are looking forward to having Chuck�s ten years of snowboard industry experience and over 15 years of avid participation in our sport bring a new perspective to the company�.

Generator Distribution Company Ltd., founded in 1988, is a designer and marketer of highly technical snowboard apparel, streetwear and accessories. "Swag�" was launched as one of the industries first technical snowboard specific apparel and accessory brands. In 1993 Generator introduced "Prom�" as a women�s specific snowboard apparel and streetwear brand. Generator acquired the �Twist�� brand in 1998 and has been marketing it as the progressive alternative to entry-level snowboard apparel brands. For more information call 800-900-SWAG.