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American Skiing Company, Marriott Sign Joint Venture
Edited by John Stouffer (7-29-98)
(Press Release, July 28, 1998)—American Skiing Company (NYSE:
SKI) and Marriott Vacation Club International, a subsidiary of Marriott
International, Inc. (NYSE: MAR) announced today that the companies have
entered into a joint venture to develop luxury vacation ownership properties
at five of the Alpine resorts owned by the American Skiing Company.
This is the first time a major vacation ownership company has partnered with
a major Alpine ski resort operating company, according to Marriott officials.
The multi-million-dollar joint venture consists of select land purchases by
Marriott at American Skiing Company Alpine resorts. American Skiing
Company grants Marriott exclusive vacation ownership (time-share)
development and marketing rights at its nine resorts.
Five initial sites, each consisting of 200 luxury villas offering weekly vacation
ownership increments, are planned for development by Marriott: Killington in
Vermont, Sunday River in Maine, Steamboat in Colorado, The Canyons in
Utah, and Heavenly in California. Additional land purchases at four other
Alpine resorts are planned in the future.
"The Marriott name is synonymous with quality," said Leslie B. Otten,
chairman and chief executive officer of the American Skiing Company, "so
it's a natural fit with our company. Marriott brings brand recognition as the
leader in vacation ownership. Its legacy of hospitality success parallels our
company's success with resort development. This joint venture adds to the
energy at our resorts, and will diversify guest amenities in our vacation
villages."
"We are excited about this unprecedented venture with American Skiing
Company," said Stephen P. Weisz, president of Marriott Vacation Club
International. "Developing new vacation ownership resorts in premier Alpine
destinations continues Marriott's presence as the recognized leader in
vacation ownership resort development."
American Skiing Company, headquartered in Newry, Maine, is the largest
operator of Alpine ski and snowboard and golf resorts in the United States.
Its major businesses include resorts at Steamboat in Colorado; Killington,
Mount Snow, and Sugarbush in Vermont; Sunday River and Sugarloaf/USA
in Maine; Attitash Bear Peak in New Hampshire; The Canyons in Utah; and
Heavenly in California/Nevada and its Grand Summit Resort Hotels.
Marriott Vacation Club International is the recognized leader in vacation
ownership with over 110,000 owners and 38 luxury resorts, of which four
are under development, in eighteen destinations. It's a subsidiary of Marriott
International, Inc., a leading worldwide hospitality company, with nearly
1,700 operating units in the United States and 53 other countries and
territories. Major businesses include hotels operated and franchised under
the Marriott, Ritz-Carlton, Courtyard, Residence Inn, Fairfield, TownePlace
Suites, Executive Residences, Renaissance, New World, and Ramada
International brands; vacation club (time-share) resorts; senior living
communities and services; and food service distribution. The company is
headquartered in Washington, D.C. and has approximately 131,000
employees. For fiscal year 1997, Marriott International reported sales of
nine-billion dollars.
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