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Droors And Dub Moved Officially: Holding company Merge Inc. opens doors, signs new riders
Merge Inc. recently opened its doors to business as the owner and distributor of the Dub and Droors brands. Merge finalized its acquisition of the Dub and Droors skate and snow apparel and outerwear brands from Circus Distribution on December 11, and has formally begun marketing and distributing product. Merge was created by World Industries to take over the manufacture, distribution, sales, and marketing of the Dub and Droors brands. The company will establish a force of outside and in-house sales representatives. Tim Haley, general manager of Merge, also confirmed the addition of three top athletes to support the two brands. Finnish snowboard wonder Jussi Oksanen rounds out Dub's squad, which includes Ali Goulet, Gabe Linn, and Rob Dyrdek. Skaters including Canadian Rick McCrank and SoCal's Chany Jeanguenin have been added to the Droors team of Ronnie Creager, Caine Gayle, and Josh Kalis. "We're very excited about the upcoming seasons for both Dub and Droors," says Haley. "Merge is committed to providing the finest quality product, the most innovative designs, and the best service attainable in the industry. We've assembled superb talent and a first-class business and customer-support operation to back the brands and drive our retailers' growth to a new level in the future. With World Industries' management support and Ken Block and Damon Way's (former Dub and Droors owners and minority shareholders in Merge) historical creative direction, we are very excited about the future." "We are confident that Merge can enhance all aspects of these two very successful brands without changing or modifying the brands' existing design, image, or distribution," says Frank Messmann, CEO of World Industries. |
