Mammoth Mountain, Ca. To Host 2000 Winter Gravity Games(tm)
Inaugural Winter Alternative Sports and Lifestyle Festival Debuts January 20-23, 2000
7/13/99

MAMMOTH LAKES, CALIF.-Mammoth Mountain has been selected to host the first annual Winter Gravity Games from January 20-23, 2000, airing on NBC February 2000. The winter version of the new alternative sports, lifestyle and music festival from NBC Sports and EMAP Petersen, Inc. debuts six months after the inaugural Gravity Games, September 5-12, 1999 in Providence, R.I.

"Mammoth Mountain, a long-time Mecca among our athletes, is a leader in hosting alternative sports events," says Scott Seymour, executive director, Gravity Games. "We look forward to combining Mammoth Mountain's history with the Winter Gravity Games' atmosphere, culture and competitors to develop a top-notch event."

"In addition to having one of the best mountains in North America, in terms of winter terrain and amenities, Mammoth Mountain's employees set the standard when it comes to putting on world-class events such as the Gravity Games," said Rob Perlman, Mammoth California's executive director of marketing. "Our partnership with the Gravity Games offers us an opportunity to showcase ourselves to the world as Mammoth emerges as a leading four-season mountain resort."

With an average annual snowfall of 383 inches, Mammoth Mountain has hosted prestigious events such as the U.S Snowboarding Nationals, Alpine World Cup racing events, and various NORBA and UCI World Cup mountain bike competitions and is strongly influenced by the snow, skate and surf culture of Southern California.

The inaugural event features competitions in snowboarding, freeskiing, snow mountain biking, skiboarding, among others. The Winter Gravity Games offers top prize money and features a multi-faceted festival environment with lifestyle components from music to product demo to film.

This announcement comes with less than two months remaining until the inaugural Gravity Games gets underway September 5-12, 1999. The summer Gravity Games features seven alternative sports including various bike, aggressive in-line skating, skateboarding, street luge, wakeboarding and freestyle motocross competitions contested on innovative downhill, water, vertical, dirt and street courses. The Gravity Games airs on NBC in five consecutive Sundays in October 1999.

The summer and Winter Gravity Games is a joint venture between NBC Sports Ventures, the business unit of NBC Sports and EMAP Petersen, Inc., the largest special interest publisher in the United States with more than 160 publications. The Gravity Games was conceptualized from Petersen's "Raw Sport Group" of publications which delivers 18 million readers through magazine titles such as SPORT, SLAM, BOX, SKATEBOARDER, SURFER and GRAVITY MAGAZINE among others.

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