PR: Michigan Ski Industries Host Learn To Ski Or Snowboard: Discover Michigan Skiing Continues for Seventh Year

12/22/98

(Press Release, Dec. 21, 1998)‹For the seventh year, resorts across the state have teamed up with Michigan McDonald¹s restaurants to offer an exciting and affordable introduction to the sport of skiing. The program includes lessons in downhill skiing, cross-country skiing, and snowboarding, reports Michigan Ski Industries Association (MSIA).

Called Discover Michigan Skiing, the program includes a 90-minute beginner lesson, ski or snowboard rental equipment, and an all-day beginner-area ski lift pass or cross-country trail pass. Twenty-six ski facilities are offering the package, which will be honored from January 4 through January 31, 1999. The price for the Discover Michigan Skiing program‹downhill or cross-country skiing‹is 25 dollars for adults and fifteen dollars for children seven to fourteen years old. The snowboard price is 35 dollars, regardless of age.

The lesson normally covers basic maneuvering on skis or snowboards, stopping, turning, riding the lifts, and getting up from a fall.

To sign up, interested beginners must have a Discover Michigan Skiing Value Voucher. They will be available in late December at Michigan McDonald¹s restaurants and also at participating MSIA retail ski stores and resorts throughout the state. Value Vouchers are also available by sending a self-addressed stamped envelope (SASE) along with a note indicating the number of vouchers needed (one per person) to: MSIA, 7164 Deer Lake Court, Clarkston, MI 48346. The voucher lists all ski facilities involved in the program. Participants choose the place they wish to visit and then must call to preregister. Resort personnel will give instructions on what to wear and when and where to meet. The MSIA suggests calling as early as possible, since lesson times fill quickly.

As a special bonus, everyone who completes the program will receive a packet of information including a coupon valid for twenty-dollars off the purchase of 100 dollars or more in snow-related merchandise at participating MSIA retail shops.

Resort facilities participating in Discover Michigan Skiing are listed below: Alpine Valley, White Lake; Apple Mountain, Freeland; Bittersweet, Otsego; Blackjack Ski Resort, Bessemer; Boyne Highlands, Harbor Springs; Boyne Mountain, Boyne Falls; Caberfae Peaks, Cadillac; Cannonsburg Ski Area, Cannonsburg; Cross Country Ski Headquarters, Roscommon; Crystal Mountain Resort, Thompsonville; Hanson Hills, Grayling; Indianhead Mountain Resort, Wakefield; Marsh Ridge Resort, Gaylord; Mt. Brighton, Brighton; Mt. Holiday, Traverse City; Mt. Holly, Holly; Nubs Nob Ski Area, Harbor Springs; Pine Knob Ski Resort, Clarkston; Pine Mountain, Iron Mountain; Shanty Creek, Bellaire; Silver Ridge, Farwell; Snow Snake Mountain, Harrison; Sugar Loaf Resort, Cedar; Swiss Valley Ski Area, Jones; Timber Ridge Ski Area, Gobles; and Treetops Sylvan Resort, Gaylord.

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