Chuck Allen Accepts Position At New Mountain High
Edited by Robyn Hakes<>
(7-13-98)

(Press release, July 13, 1998)—Chuck Allen, a longtime leader in the nation's snowboard and surf industry, has made the move to the New Mountain High. As of July 6, Allen has begun developing the resort's snowboarding presence as the director of snowboarding and special events. His duties include coordinating and producing all events and promotions, securing sponsorships, and developing new snowboarding programs.

Allen's involvement in the snowboarding industry dates back over a decade. In 1988 he founded the United States Amateur Snowboarding Association (USASA) with hopes of developing the sport through competitions and scholarship programs. Since then, the USASA has become the largest snowboarding organization in the world with 32 conferences and over 4,000 members. Prior to that Allen was a co-founder of the National Scholastic Surfing Association (NSSA), which recently celebrated it's twentieth anniversary. Most recently, as Bear Mountain's snowboard and marketing manager, Allen brought prestige and recognition to the resort by not only attracting large-named events but by generating exposure through smaller competitions. "A simple halfpipe event looked bigger than the U.S. Open," says nowboard competitor Micha Stepanion.

Allen's goal is to put the New Mountain High on the snowboarding map. Through a combination of promotions and public relations, he plans to offer guests an added value as well as raise the level of participation throughout the entire sport. "He's probably the region's most influential [snowboard marketing] figure and a perfect candidate to help accentuate the resort's growth," says Brad Wilson, director of marketing.

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