PR: DAS/B Survey Reveals Donor Motivation And Spending Habits, Higher Retailer Knowledge Of Program
6/4/99
McLEAN, VA (June 8, 1999) - Excellent survey results - one third of
the forms returned from more than 1,000 mailed - overwhelmingly
emphasized three facts about SIA's Donate-A-Ski/Donate-A-Board (DAS/B)
program: Most donors purchased new clothing or equipment as a result
of the program; consumers donated to the program because they wanted
their used gear to be put to good use; and retailers were very
knowledgeable about the program.
Notable is the fact that 67.5 percent of the respondents of the SIA
DAS/B Survey stated they purchased new clothing or equipment as a
result of the program. When asked how much they spent, 66 percent
replied. Of those 66 percent, 48.5 percent purchased $401 or more;
31.5 percent purchased $201-$400; 11 percent purchased $101-$200;
6.5 percent purchased $51-$100; and 2.5 percent purchased $50 or
less.
Seventy percent replied they donated gear because it would be put to
good use. The other two options - receiving a tax credit and helping
a local charity or organization - received 50 percent and 20 percent
respectively. Some donors checked more than one answer.
Retailers did an admirable job of informing customers about the
program. Sixty-seven percent said the retailer was very
knowledgeable about the program; 31 percent were somewhat
knowledgeable; only two percent were not very knowledgeable. Staff
employees were a valuable aid in telling customers about the program
as 43.7 percent of the donors indicated staff employees told them
about DAS/B.
Donate-A-Ski/Donate-A-Board encourages consumers to turn in their
used ski and snowboarding clothing and equipment and receive a tax
deduction in exchange. The collected gear is then donated to
charities and organization such as the Special Olympics. DAS/B is
sponsored by the SIA Educational and Charitable Foundation. Last
year, the program was sponsored by RPS and SnowLink. Contact Jeanne
M. Mattie (201) 848-6818 for more information.
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