SNOWboarding Business
November 1998
Volume 10 Number 3
This Time
Airwalk
Speculation and rumor have hovered over the Airwalk name lately. SNOWboarding Business had the opportunity to visit the companys Pennsylvania headquarters, check out the status, and dispel some of the rumors.
In Through The In Door
From board hunts to Halloween bashes, dealers get creative when it comes to enciting customers into their stores. Find out how some retailers are helping to build their shops goodwill as well as their sales numbers with ingenious promotions.
And Now A Word From Our Sponsor. . .Or Not:
Billy Miller looks into the dollars and cents world of professional snowboarding contests to find out who
is spending what, where. What he finds is quite interesting.
Are Concept Stores The Future Of Retailing?
Two stores with the same idea on opposite coasts: partner with manufacturers and allow them to bring their message as well as pricy POPs into the store and directly to customers. Read about Concepts in Boston and Showcase in Whistler/Blackcomb and decide for yourself if this is the future of retailing.
Always
Industry News
Angelics angle,
Billabong is back,
Burton hosts boot camp,
Daves expands,
Edge teams with Levis,
France hosts Glissexpo,
Gravity wagers its wages,
snowboard art displayed at Modart,
Nitros new nest,
Oxbow opts for U.S.,
Palmer parades retailers in Europe,
snowboarding in London? All this and more news you can use.
SnoFAX
Updates from companies, distributors, and resorts around the world.
Regional Reports
This issue: Whos delivering on time?
Cali,
Rocky Mountains,
Midwest,
East,
Canada.
Market Watch
Business Editor Jeff Harbaugh puts his money where his mouth is.
Tech Talk
As the snow starts to falling time for you to get your rental shop in order. Herere some helpful tips for making your rental service run as smooth as silk.
On The Slopes
Colorado resorts may be in trouble if a lawsuit forces the line of responsibility to shift. Plus: Ski Utah visits California, and other bits of news from around the resort biz.
Movers and Shakers
Whos working where now?
Classifieds
Find that special someone.
Calendar
Plan your schedule for the rest of the year.
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SNOWboarding Business
October 1998
Volume 10 Number 2
Featuring Never Summer, 97/98 Snowboarding Business/NSAA Resort Survey,
How to Sell Anything,
Resource Roundup, and much more.
SNOWboarding Business
August 1998
Volume 10 Number 1
Featuring Ten Years of Snow Biz, Derek "Heavy D" Mills profile, The State of the Industry,
Glissade Manufacturing, and much more.
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