Lib Tech Launches Skateboards
Company brings out composite
constructed deck.
"Actually the first board we ever made
under the Lib Tech name was a skateboard," says Mike Olson,
vice president and head of Mervin Manufacturings research
and development department. Now, a decade later, the folks at Mervin
(the factory that makes Lib and Gnu branded snowboards) have finally
carried through with the original intention.
The company has brought out what it calls a
revolutionary skateboard. Unlike standard skate decks that feature
seven plys of maple or other types of wood, the Lib Tech skateboard
utilizes a unique 62-piece multi-wood laminate with fiberglass and
graphite fiber reinforcements, sandwiched in a plastic skin with
integrated polyethylene nose and tail skids.
What else would you expect from the company
that brought such innovations as Teflon Titanium bases, Rib Tech
Air Cores, and Correct Cap Construction to the snowboarding world?
Of course, there are other reasons why the
snowboard company has moved into skateboarding. "We like to
skate and weve been doing it since we were kids," says
Pete Saari, head of marketing for Mervin. "We dont wakeboard,
so wed never build one. But we felt we had something to offer
in skateboarding. Mike [Olson] has come up with what we think is
a stronger, lighter skateboard. If were bringing innovation
to the market, then we might have a place."
Mervin has no illusions about taking over the
skateboard industry. "Wed like to be number 32 in the
market," Saari says. And if the market doesnt want the
product, the company will bag it.
There were also financial reasons for Mervin
moving into the new venture. Saari says the loss of OEM business
the factory experienced last year also contributed. "Were
[the snowboard company] seasonal. Weve got a crew we like
and want to keep them employed. Plus its more efficient then
firing everyone at the end of the season and re-hiring them the
next season."
Saari also cites a more personal reason to
build skateboards: "One of our goals has been to build a cement
skatepark at our Port Angeles factory. This will get us a little
closer."
So far, the reception to the new skateboards
has been fantastic, Saari adds, and the company is sold out of inventory
and having trouble keeping up with back orders going into the December
holiday rush.
According to the folks at Stormriders in Mammoth,
California, the Lib Tech skateboards were catching peoples
attention, and snow-halfpipe pro Ross Powers had already bought
one.
If a recent contest result is any indication,
the company might get that skatepark sooner than they think: Scott
Stamness won the vert competition at the Warp tour stop in Seattle,
Washington, riding a Lib.
For more information on Lib Technologies skateboards,
contact Angelina Saez: (206) 270-9792.
John Stouffer
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