Petersome Publication Launches Gentlemens' Snowboarder
4/1/99
by Lee Crane

Petersome Publications of San Clemente, California has announced the arrival of Gentlemens' Snowboarder to their stable of fine publications.

Rather than focus on cutting edge action, the Gentlemens' Snowboarder (or GS as the publishers are calling it) will allow elderly, sedentary snowboarders who don't get out much to relive the good old days, according to Publisher Doug Pataweewee. "The market is just getting way too rad for our staff to keep up with," he says. "Why should we try to keep up when we can just lay back and recycle our old content. It's much more efficient that way."

Under the leadership of Jeff Ballbreath, ex-Snowboarder magazine Editor at Large, the new magazine will feature old photos, old stories, old tricks, and interviews with historically irrelevant riders. "The magazine will be made up almost entirely of stories about Mt. Baker and my times there as a young shredder," Ballbreath says."And I'm going to try to work the word "Alder" in as much as I can."

Aside from covering Mt. Baker, the magazine will also feature travel stories from as far away as Southern Washington. "Sure, I've traveled all over the state," Ballbreath says. "But I really see no reason to leave the Bellingham area."

Gentlemens' Snowboarder's first issue features long-overdue interviews with several Glacier, Washington residents, a 30,000 word history of the Mt. Baker Hard Core, as well as a personal essay by the editor titled, "Why I'd Much Rather Be Alone in My Glacier Cabin With a Lap-top, a Loaded Gun, and the complete works of Hunter S. Thompson."

Copies of Gentlemens' Snowboarder will be available on newsstands in Glacier, Washington on April 1, 1999.