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(June 11,
1997)
by
Shanti Sosienski
In the never ending quest to take over the world, Microsoft used the media
dubbed "fastest growing winter sport" to make a promotional video with the
latest in video technology, High Definition Television (HDTV). High definition
television is a digital image capturing procedure that offers 1,125 lines
per frame compared to the current 525 line technology, making the picture
clearer, brighter, and almost 3-D.
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The Microsoft crew at work behind the
camera. |
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Over the first few days in June Microsoft hired five northwest snowboarders
to repeatedly huck off of a kicker at Mt. Bachelor and four surfers to slash
some waves while the camera recorded the action. Since Snowboarding Online
is a digital media, it seemed appropriate that we be on-hand to record what
was going down. The film crew rolled in on Saturday afternoon looking like
an entourage from Mission Impossible. A mini-semi loaded with cameras, an
editing bay, and enough extension cord to run two football fields in length
led the pack. As the swanky citified gang piled out of the vehicles, the
ready and waiting snowboarders gawked. "This looks like a NASA operation
or something," said Andrew Crawford (the cover boy for the summer issue of
Snowboarder). The huck cast included Morrow's Crawford, Burton's Marcus Egge
and Tyler DeWilde, Sims pro Sabrina Sedeghi, and K2's Heidi Nymark.
Saturday was a scouting day and Sunday was a shooting day for the snowboarding.
Of course the northwest weather was behaving as it always does when a photo
shoot is about to begin, it rained non-stop complete with lightening on Saturday.
Fortunately on Sunday the weather decided to break up a bit and high, light
clouds covered Bachelor on Sunday. The snow conditions were typically spring-like
with dirty, sun-baked pock marks all down the slopes that softened to mashed
potatoes by noon. The director of the video didn't seem to worried about
the dull conditions though. "Just wait until you see it," he kept telling
the riders. And after the filming the riders all huddled into the semi where
the engineer played back the raw footage. Everyone seemed pretty amazed as
the sounds and colors popped out bringing back to life the few hours of filming
they had just done.
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Crawford's highly defined huck. |
Filmer Randall Dark said he loved shooting the snowboarding for this video
because it's such a high-action sport. "Very few people get to be at an event
where snowboarding is live. Shooting snowboarding in HD can get the viewer
very close to understanding the feeling of snowboarding."
While high definition television isn't a new concept, it is constantly in
the process of changing and the piece Microsoft was putting together was
created to help sway important television decision makers that high definition
should be the wave of the future. With HD the viewer can get a sense of being
in the picture while the action is happening. HD users like Dark say that
the current form of creates a bit of distance from the audience, which
romanticizes the picture. HD provides a real feel bringing the viewer closer
to the picture.
On Sunday after the snowboarding, the crew packed up and headed to the Oregon
coast where the second part of the shoot would take place. Surfing is a more
difficult sport to shoot because of the distance between the waves and the
shore that is often present. Also, if the camera is off to the side of the
waves ad a surfer heads away from the camera, the wave often gets in the
way of the view between the surfer and the camera. The HD camera took care
of the distance problem with an amazingly huge zoom lens that got so close
the expressions on the surfers' faces was visible.
In the case of sports, like surfing and snowboarding, it is often hard to
capture the feeling of the activity because regular film is so flat and the
motion of the activity blurs out the detail around the action. With HD, not
only are colors and images brighter, but the viewer can actually see depth.
When a snowboarder or surfer sprays some water or snow the elements around
the rider are clear, and slow motion is as crisp and clear as more rapid
movements. It's difficult to understand HD because it isn't really something
being shown much on TV yet, but if Microsoft has their way, every home will
have a high definition television in the next ten years. And if it really
is as incredible as the early stages are making it look, there will be no
reason to go to snowboard or surf events. Just have a seat in the living
room, turn on the wide screen HDTV, crank the air conditioning to full blast,
and experience the future of sports all from the comfort of your Laz-e-boy.
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