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A Space Revolution: The Lowdown At the
Sewdown
by
Kathleen Gasperini
(January 18, 1997)
On the night of January 18, a snowboard space rave landed in Utah. In
front of a couple hundred snowboarders, designers, punkers, and techno/rave
heads pumped to the sounds of techno-DJ Ezra, an Asian model in sky-high
platforms sauntered down a 60-foot runway in the Wolf Mountain pavilion.
In a sultry voice booming over her Madonna-like microphone, she announced
the beginning of the second annual Sewdown fashion show/rave. "We need clearance
of your MINDS! A Liquid Affair is descending on Park City, Utah. 5 seconds
to ABANDON."
Ground control to Major Tom Snowboarder? No one in this audience was leaving.
Instead, we went nuts when a litany of photographers started flashing like
fireflies. Suddenly I wasn't at a snowboard resort in the middle of the Park
City, I was at a runway in Milan.
Doug Pollei must have been incredibly stoked about his Sewdown brainchild,
although I never found him in the rave. He started the Sewdown last winter
after his buddy Sean Weaver got booted from his University fashion show at
Brigham Young. "Too extreme," they said. "Too bad," they retorted. And the
Sewdown was launched... this year into space.
Mix punk and space with a splash of snowboard retro (remember those Adidas
tennis sweats Chrissy Everett used to wear?), and you got a winter fashion
show Vogue Magazine would freak about. But then, they weren't there. Raygun,
Option, Stick, Urb, and W.i.g. were. We wanted to hear DJ's Jun, Daniel,
Carlos, Silver, Ezra, Marcus B, and Chris Sick spin to booming Performance
Audio. And see groovy, techno designs. Dig?
A Liquid Affair was among the many designers from L.A. to N.Y. to S.L.C.
that carried the space theme probably stemming from the idea that snowboard
boots actually look like moon boots, and building up from there. Mondorama
models walked around like there was no gravity: super slow, bouncy. And the
clothes matched with puffy jackets and vests like the old CB jackets or that
yellow vest you always see Morgan LaFonte in the one she bought at a thrift
store for $2. Yang and Split's apparel looked like something Charlie's Angels
might have worn if they snowboarded. Kate Jackson would have been particularly
pleased with Yang's jackets and pants because not only were they groovy,
but practical with pit zips and waterproof material. Among the other designers
were 686, Caution, Bilt, Liquid Sky D-Sign, and S2Pid.
The Sewdown is the wave/rave of the future. This is certain. First, the stuff
is affordable, like between $35 and $300 depending on the piece of clothing;
way more practical (besides the space suits), and, except for a few, the
models were like me and you, but way better dancers with maybe more earrings
and space dust make-up. I doubt you'd find supermodel Amber doing cartwheels
in overalls, or break-dancing into a high-speed spin on a down-stuffed coat
with Caution snowboard boots on. I mean, they're heavy.
No selling's allowed at the Sewdown. "It's a retreat," says Carisa Bara from
Liquid Sky D-Sign. "It's young people doing innovative things in action sports,
fashion, exchanging music, ideas."
"The ones who share a similar mindset are the ones that attend," says Pollei.
Sewdown Productions had asked several snowboard companies to help out and
many responded. Martha and Gary Harkey from Yang were "completely stoked
to be a part of such a unique showing" of their products. "We want to support
such an outlet of creativity," she told me later at their booth at the
SIA trade
show. Ask me, it's a way more productive way of showing your apparel
than in a trade show corral. I mean, if you can techno dance in something,
in the middle of the night at a ski resort, you can probably snowboard in
it. Or at least do a simple grab.
Just when I was ready to hop on stage and do a few spins myself, a synchronized
act of pyrotechnic gallantry lit up the whole place like a space ship was
about to sit on us. The fashion show was over. But the rave was just beginning.
It was midnight. DJ's who weren't spinning boogied with the models, attendees
popped up on stage and acted like they were models, and a clown on 10-foot
high stilts threaded his way through the crowd in giant steps waving fluorescent
purple light sticks. It was trippier than a Dead show, but without the acid,
just the acid rock.
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