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Legends On The Lawn
Arbor Snowboards plants
its roots in surfing.
Edited by Kevin Kinnear and John Stouffer (6-22-98)
Arbor
Snowboards has set itself up as a company for older snowboarders and especially
crossover surfers who are looking for that surf-carving feeling on the
snow. Bob Carlson, owner of Arbor Snowboards, wanted to get some surfing
legends to talk about that crossover feeling for a shop-promo video the
company will distribute this fall.
So he recently headed down to Oceanside,
California and interviewed surfing legend, avid rider, and snowboard manufacturer
Gerry Lopez. The two met at surfboard-shaping legend Donald Takayama's
factory. Arbor team rider and surfing pioneer Mickey MuÑoz was also
present and added his thoughts on the whole thing.
Arbor's new marketing director Adam Nagler and Bob Carlson. |
It was quite a sight. Three of
the most famous surfers who ever lived were brought together for the afternoon
all because of snowboarding and Bob Carlson seeking the roots of the sport
in surfing.
Want to know what they had to say?
Check out the Arbor promo video this fall. Until then, SNOWboarding
Business cornered Carlson and asked him a few questions about his company.
—Kevin Kinnear
What's
new with Arbor Snowboards?
Gerry Lopez gets interviewed by Arbor's Bob Carlson. |
We've
expanded and developed three separate lines. We've got our Woodie line,
which is our hallmark product. That's divided into the Hawaiian Koa and
Rosewood series. We're expanding our Mickey MuÑoz line this year
and adding freecarve boards into that. And we've added a new line called
the Heritage, which is a departure from what we've traditionally done.
That line features boards with
a wood stripe and color to balance the wood. It gives the boards a whole
different look. We have two different series in this line, with the Legend
and the Legacy. The Legend has dark blue stripes down the sides of the
board with a Hawaiian Koa stripe down the middle. The Legacy series has
dark green running down the sides with a Koa stripe down the middle. They
each come in five sizes.
We'll also have hats, T-shirts,
and beanies with old style surf designs.
Snowboards
were originally made of wood. Haven't we moved past that?
What a lot of people don't know
is there are pictographs of Hawaiians on Hawaiian Koa wood planks riding
down Mauna Kea on the snow, just like there are pictographs of Hawaiians
surfing.
No. You're
lying.
So somebody could make the argument
that Hawaiians are the original snowboarders-just like they are the original
surfers. I know a lot of the retail shops in Hawaii will tell you that.
Snowboards were originally made
out of wood-out of a plywood material where you had a P-tex base bottom
and plywood bent to the shape of the board.
What we do is make a modern, full-length,
woodcore board just like any other modern board. It's made with a standard
wet lay-up construction process with fiberglass and resin.
The big difference is that instead
of having a plastic topsheet, we use a wood veneer topsheet. The veneer
is thinly cut wood, coming in at 1/32 of an inch and that wood actually
is an ideal material for construction, because unlike plastic, it's porous
and fibrous and absorbs resin. The resins go into the pours of the wood
and locks the fibers into place. Then the topsheet, like fiberglass, helps
hold the shape of the board.
Consequently, you get several benefits.
You get a more springy, lively board. You get more camber retention because
of the nature of the wood grain. And like how trees blow in the wind and
bend, but don't twist, you get more torsional rigidity. The wood is an
active material in the board, unlike a regular topsheet might be. So you're
getting the structural benefits of a good topsheet, plus the one-of-a-kind
look and feel of a wood topsheet.
Arbor
has the oldest team rider with a pro model of any snowboard company. Mickey
MuÑoz is something like 60 years old, isn't he? Tell us about his
involvement with the company.
Just so you know, we have a traditional
team of young, up-and-coming riders. We don't have the traditional big-salary
riders. We want to be product driven. We want the tone of our company to
be set by the product.
But if you want to talk about setting
a tone for a company, Mickey sets it for us. This guy lives the lifestyle
that we all want to live and he's been living it for 60 years now. This
guy was on the forefront of surfing when it came up and he's been involved
with snowboarding now since it started. He's been riding since the late
70s. Mickey is the legend's legend.
How tall
is Mickey?
He's got to be about 5'5".
For being
such a big legend, you wouldn't think he'd be so short?
He dropped into
Waimea the first day it was ever surfed.
Mickey was out there that day with
Greg Noll and Harry Church. They don't like to say who was first.
He's an amazing personality. His
view on life is kind of what we believe. He's about lifestyle-being out
there and experiencing nature and making a connection with the outdoors.
He worked on and was part of the back-up crew on the Stars and Stripes.
He helped build the catamaran that got the America's Cup back and worked
with Dennis Connor. He's done several around-the-world sailing races.
And he's
a cross-dresser. He doubled for Gidget. [In the Gidget movies,
Mickey was the surfing stunt double for Gidget.]
And he doubled for Gidget. He's
done it all. He's able to maintain a life where he has had children, surfed,
sailed, snowboarded, and has all his hobbies and maintained his life.
So you
really hate him.
I look up to him. He's a constant
source of inspiration.
Thanks
for dropping by Bob.
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