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Burton Slushes Alaska.
4/13/99
When someone invites you to Alaska and says they’ve got time reserved
on snow cats and helicopters, you go. That’s just what Burton has done by
inviting roughly 150 shops from across North America and even some from Japan
to take part in its Slush 99 retailer get together. This year’s Slush party
is being held at Alyeska resort just outside of Anchorage.
With a demo tent at the base of the resort and daily snowcat and heli
trips also leaving from the base of the resort, there’s no lack of good
riding to be had, although it hasn’t snowed in more than a week.
Burton staff members, reps, and product managers are all in
attendance to meet and talk to the retailers. Pros like Brian Iguchi, Craig
Kelly, and Natasza Zurek are also mingling with the retailers.
The resort is also a good place to party, which is definitely part of
the agenda. Because of the direction the resort faces, it doesn’t open up its
lifts until 10:30 every morning, and doesn’t close until 5 p.m. This makes
for late nights and late morning wake-up calls.
Although the riding at the resort ends at 5, that doesn’t necessarily
mean riding stops at that time. This time of year, it’s light out until way
after 9 p.m., enabling an afternoon catboarding session that goes from 4 p.m.
until after 8 p.m. Add that to a day at the resort, and you’ve made a lot of
turns.
Burton has a few other things planned for the crowd as well. A
three-ball pool turnament and sled-dog races will also keep people
entertained. Afterall, we’re in this business to have fun and there’s plenty
of that going on this weekend.
Captions:
The catboarding crew, at 7:30 p.m.
Jake Burton, Heidi Tappan, Pete Seminara, Liz Dallas.
Tom Brady taking a steep descent.
Burton’s Win Fream, Stefan Ruess, Paul Fydrich, and Amy Barrett.
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