PR: Gen-X Buys Lamar Snowboards
(8-14-98)

(Press Release)-Gen-X Holdings Inc., a wholly owned subsidiary of Global Sports Inc. (Nasdaq: GSPT) and a leading marketer and distributor of actions sports products, announced the acquisition of Lamar Snowboards, Inc.

Gen-X CEO Jamie Salter and President and CFO Kenny Finkelstein will head up the management team of Lamar that will consist of Corrine Griffiths as the vice president of Action Sports, Bill Dey as the vice president of sales, the managing director of Gen-X Equipment AG Marco Pilotto, and Lamar Founder Bert Lamar.

"I am very excited about the acquisition of Lamar by Gen-X," says Lamar. "Gen-X has the organization and the financial resources necessary for Lamar to become a significant player in the snowboard industry."

Gen-X is also pleased to announce the addition of Marco Pilotto, as managing director of its European subsidiary, Gen-X Equipment AG. Pilotto will be based in Zug, Switzerland, and will be responsible for Gen-X business in Europe. He had been the former CEO of Surf Politix,

"Marco is a valuable addition to the Gen-X team," says Salter. "A French national, he's an experienced veteran in the snowboard industry. He'll not only provide the leadership necessary to expand our international business, but his knowledge and experience on the snowboard production side will ensure that we'll be able to provide the highest-quality product at a very competitive price."

Global Sports, Inc. consists of two primary business lines: the branded footwear business including Ryka, Yukon, and Apex shoe brands, and the off- price/action sports divisions consisting of Vision Snow, Rage snow and skate, and Dukes footwear.

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