MLY Moves Toward Team-Based Marketing
Edited Sean O'Brien
(7-27-98)

(Press Release, July 27)—MLY Snowboarding has signed Utah's Brad Scheuffele to its pro team.

According to Mark Miller, director of sales and marketing for MLY, "We are excited about signing a rider as talented as Brad. He has an incredible work ethic and a wealth of relationships that will add to MLY more than most individuals could on their own. His R&D; experience, consistent media presence over the past three years, and willingness to get involved on all levels helped us make our decision."

According to the company, Scheuffele joined MLY based on both the quality of the boards as well as the quality of the company. "MLY Snowboards were the best boards I rode this year. It feels good signing an agreement with MLY. No amount of money or hype can buy that."

MLY Snowboarding has dedicated itself to its manufacturing and board process over the years. With that now dialed, MLY is ready to support a more team-based marketing and image campaign, says Miller.

"Signing Brad is the first step toward our new team-based philosophy," he says. "Look for more key signings over the summer."

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