Nidecker Launches New Website

2/22/99

Only days away from the SIA pre-season show in Vegas, Nidecker Snowboards, Europe's leading manufacturer of snowboards and snowboard-related accessories launches a new web site dedicated solely to its 2000 line.

As a preview to its official US product launch in Vegas, the new web site, http://www.nidecker2000.ch , focuses on new technology behind leading Nidecker products, such as the Megalight ,and the creative aspects behind snowboarding. The site makes full use of Macromedia's new Shockwave Flash plug-in which not only speeds-up access to product information and visuals but also introduces virtual animation to the Web.

The site will be visible until summer and the launch of a new, more consumer-oriented, web site in August. A special e-mail info hotline is also available to retailers and consumers in the USA wanting to find out more about the company and its products.

Nidecker's interactive move follows an important increase in access to its regular consumer web site http://www.nidecker.ch which recorded over 600'000 hits a month during the 98/99 winter, an average of approximately 20'000 effective visitors per calendar month.

The new web site is part of a move by Nidecker to increase its presence in overseas markets such as the US and Canada as well as raise interest of retailers yet unfamiliar by the brand. With the increase in overall european sales, a new sales and marketing team as well as cool new riders, Nidecker is well-prepared to face the tough competition ahead in North America.

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