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PR: Vail Invests 59-Million Dollars In
Improvements
Renovations to the Keystone Lodge and Great
Divide Lodge in Breckenridge.
(7-20-98)
(Press Release, July 13, 1998)—Vail Resorts, Inc. (NYSE: MTN) today
announced plans to invest approximately 59-million dollars for the upcoming
winter season in resort improvements for its Vail, Breckenridge, Keystone, and
Beaver Creek mountain resorts. The capital improvements are part of the
company's growth strategy to enhance its ski operations and related amenities.
"A core strategy of Vail Resorts is to ensure that we offer the highest standard
of quality to our guests," commented Adam Aron, chairman and chief executive
officer. "With 59-million dollars to be invested in our resorts this summer, we
once again reaffirm our long-term commitment to be the leading winter-resort
operator in the world."
Here's a look at what the company is planning on improving this season:
Approximately eight-million dollars is planned to be spent on enhancing guest
service and direct-to-lift systems.
The ability for guests to charge on-mountain expenditures with their ski pass will
be expanded to include more on-mountain restaurants, retail stores, and rental
outlets.
The consolidated central reservations operations will be upgraded to further
improve guests' ability to have one-stop shopping in planning their vacation.
Approximately ten-million dollars is planned to be invested at Vail, which will go
toward developing a new mid-mountain attraction called Chaos Canyon that will
provide additional innovation and excitement to the children's ski experience.
The grooming fleet will be expanded at Vail as well. The Lodge, purchased by
the company in October 1997, will undergo a lobby-area remodel and other
upgrades. Adventure Ridge at Eagle's Nest, the day and night activities center
atop Vail Mountain, will be expanded with new attractions. There will also be
additional on-mountain improvements including snowboarding enhancements
and attractions and upgrades to restaurant facilities.
Approximately fourteen-million dollars will be invested at Breckenridge. The first
new on-mountain restaurant in ten years will be constructed, with seating for
approximately 300 people. Additional on-mountain restaurant upgrades will be
performed at Vista Haus at the top of Peak 8. The Great Divide Lodge,
purchased by the company in October 1997, will undergo a 3.6-million-dollar
renovation.
The grooming fleet is being expanded. In addition, a new Pipe Dragon will be
purchased to further improve the snowboard experience.
Approximately eighteen-million dollars will be invested at Keystone. This will go
toward replacing The Santiago lift, a fixed grip triple chair, with the resort's fifth
high-speed quad chairlift, providing faster and easier access to Keystone's North
Peak.
The Jackwhacker trail will be transformed into Colorado's newest, most exciting
snowboarding park, and a Pipe Dragon is being added to the resort's halfpipe
grooming arsenal.
Additional on-mountain improvements include the introduction of Adventure
Point at Keystone, playing off of the success of Adventure Ridge at Vail, and
featuring a tubing hill located on Keystone Mountain; as well as an ice-climbing
tower and additional children's skiing attractions.
The second phase of renovation to the Keystone Lodge, which already carries
AAA's prestigious Four-Diamond rating, will focus on further upgrades to guest
rooms, conference facilities, and public spaces.
Approximately nine-million dollars will be invested at the Beaver Creek resort.
Some of this will go toward doubling of capacity of the children's ski school
center and continued upgrades and refinements are planned for Beaver Creek
Village.
A new electronic guest information system will make it easier for skiers and
boarders to find their way around the base area, while improvements to the
snowmaking system and two additional snowcats will further enhance an
already truly premium guest experience.
In anticipation of the 1999 World Alpine Ski Championships, numerous other
restaurant and facility improvements will be made.
Separately, the company plans to invest approximately 40-million dollars in real
estate development.
Significant projects include ski infrastructure in Beaver Creek, preliminary
planning for golf course development near Beaver Creek currently awaiting local
government approval, continued village development in Bachelor Gulch and
Arrowhead at Beaver Creek, and architectural and engineering planning for future
developments at each of the company's resorts.
"This aggressive capital investment program reflects our commitment to making
our four resorts the highest-quality destination experience in the world," says
Aron. "We are committed to quality and growth and are confident that these
enhancements will enable us to deliver excellence for our customers and growth
in earnings for our shareholders."
Vail Resorts, Inc. is the premier mountain resort operator in North America. The
company operates the Colorado mountain resorts of Vail, Breckenridge,
Keystone, and Beaver Creek.
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