November 21, 2001

Santa Monica, CA�Sims Snowboards is proud to announce The World Snowboarding Championship, a music festival culminating with four days of world-class competition, will take place in Vail, Colorado February 20-24, 2002. The four-day invitational will feature the highest level of competition in Slopestyle, Big Air, Jib Jam and Superpipe with a prize purse of over $250,000 as well as performances by marquee bands.

Vail captures the best in snowboarding for every riding preference. As North America�s largest single-mountain ski and snowboard resort, Vail offers three distinct experiences throughout the resort�s 5,289 acres. The riding experience at Vail is highlighted by the Golden Peak Terrain Park featuring a Superpipe, jib park and a variety of tabletop, hip and kicker jumps giving riders of all levels a continuous adrenaline rush.

"Historically, Vail has hosted a number of world-class alpine events including 23 world cups and two world championships," said Bill Jensen, Vail chief operating officer. "The World Snowboarding Championship only adds to Vail's reputation as a renowned mountain and venue for hosting elite athletic competitions. We have a proven track record for hosting major events and by hosting The World Snowboarding Championship we're broadening our stature into the realm of snowboarding as a competitive, world-class venue."

The World Snowboarding Championship is unlike any other snowboarding event. Top competitors from all sanctioning bodies are invited. In addition, a �Style Council� made up of the leading opinion makers in the sport as well as some of the best riders, will add qualified world-class athletes. Many of the world�s best snowboarders who are absent at other contests will be attending which will make for an exciting weekend of competitions.

�The support we received from Canada the past two years has been tremendous,� commented Travis Wood, Sims Snowboards vice president of marketing, �But we could not pass up the opportunity to return The World Snowboarding Championship to the United States.�

Wood added, �Vail has provided us a venue where new possibilities will only increase The World Snowboarding Championship and Sims Snowboards� stature for throwing the premiere snowboarding contest year after year".

Sims Snowboards, based in Santa Monica, California, is a pioneer in the snowboard industry, with over twenty-five years of innovative production and service. Makers of snowboards, bindings, boots, outerwear and street wear; Sims name is synonymous with the history and progression of snowboarding.

For more information on The World Snowboarding Championship please contact Zaynab Behzadnia at [email protected] or 760-602-6200 ext. 118